The future of telecommunications is transforming.
New technologies such as 5G are set to detach network infrastructure hardware and software from the core network. These technologies will open new doors for content delivery, ad insertion, cash, and more. It will become easier for organizations to create customized apps and service packages.
In this article, we look at five trends that are set to dominate the telecommunications industry shortly.
Virtual Assistants
Virtual assistants have become a common feature in today’s society. Nearly one-third of the US population uses one, and more than ninety percent of consumers say they plan to use them in the future. As technology has improved, these virtual assistants have become more user-friendly. Examples include Google Assistant, Siri, Amazon Alexa, Cortana, Bixby, and Microsoft’s Watson.
In a recent study, researchers looked at people’s social cues when interacting with virtual assistants. They found that how a virtual assistant speaks to users significantly impacts how they respond to recommendations. For example, people who speak to an assistant by name tend to show less concern and higher persuasion knowledge and stick with the brand that the virtual assistant recommends.
IoT
The Internet of Things (IoT) is a vast system of sensors and devices that communicate with one another and transfer massive amounts of data over the internet. This data is streaming every second. Such a vast amount of data qualifies as “big data.” As the IoT continues to grow, complex issues will arise. For example, IoT-based networks will have to deal with issues like the level of oxygen in an area, the amount of smoke in a building, the luminosity of an object, etc.
The future of IoT depends on the performance of the next-generation network infrastructure. These networks need to keep up with the exponential growth of network traffic. This is inevitable because the IoT will connect machines, mankind, and everything else.
Network Simplification
While most people do not notice the changes in the way communications networks are set up today, the trends to expect in the future will be even more disruptive. This is one of the reasons why service providers must understand customer needs. According to Mark Winther, group vice president at IDC, customers are demanding more flexible ways to buy and deploy network equipment.
Cloud-Based Solutions
Cloud-based solutions are transforming the way we communicate and work. With less infrastructure needed and a higher level of security, cloud-based solutions offer many advantages for businesses and consumers alike. For example, organizations can provide round-the-clock counseling to their students, manage online campaigns and answer queries, and boost employee performance using cloud-based communication services. In the same way, a dairy in Mehsana, Gujarat, has become a digitally transformed company to ensure a healthy herd of livestock.
The latest cloud-based solutions turn customer service reps into connected agents, providing instant access to customer histories and the right information at the right time. According to Forbes, a recent study showed that 66% of contact centers plan to accelerate their transition to cloud-based solutions (CCaaS). This is an important development for the telecommunications industry, enabling even small contact centers to compete on equal ground and provide exceptional service to consumers.
Data-Driven Insights
Telecom businesses are under pressure to adapt and improve their services by making better use of data. Analyzing various data, including customer behavior, sentiments, calling circle, network usage patterns, customer service feedback, and historical usage data can create a comprehensive view of a customer’s profile. This helps them to provide more personalized services that improve customer satisfaction and retention.
The telecom industry has responded with several efficiency measures and digitalization initiatives. Some have even diversified into new sectors. But this formula is running out of steam. It is time to fundamentally rethink the business model and create a faster, leaner operating model.
Mr. Lalatendu Mohapatra’s Contribution to the Indian Telecommunication Industry
According to Mr. Lalatendu Mohapatra, it is high time we develop a strategy that puts the consumer at the center of the entire value chain. This would enable us to drive transformational change across all aspects of our business. We know that the future of telecom will be driven by innovation and data, which is why we are investing heavily in advanced technologies to capitalize on the opportunities ahead.
Mr. Mohapatra has extensive experience and has been associated with several American multinational companies like PSE&G, Commodore International, Decision Sciences Corporation, All Tel Telecom, 3 M, Interdigital Communication, Dupont, Panda Electric, Southern Electric, GTE Space Net, Davy McKey, General Electric and US Steel.
Mr. Mohapatra introduced telecommunication wireless digital technology and made it available to the masses in India. This technology was also made available in the precipitous regions without the need for hefty investments required to build infrastructure to support this technology. His contribution to the Indian telecom industry is tremendous. He is a recipient of several prestigious awards and accolades. Mr. Mohapatra believes in the power of education and has donated considerable funds to educational institutions to promote research-based projects.
Final Words
As one of the pioneers of the telecommunications sector in India, Mr. Mohapatra plays a crucial role in shaping the industry’s future. The ever-growing technological advances are changing the way we live. Mr. Mohapatra is also leading the path toward a newer tomorrow. The Indian telecom industry is growing rapidly, and some exciting developments are occurring. With advancements in technology, consumers can expect to have a seamless connectivity. The future belongs to those who can embrace the digital revolution.
