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Coby & Bam Introduces Fun Innovation That Rehabilitates Kids’ Flat Feet

Jennifer Ross by Jennifer Ross
October 1, 2020
in Business
Coby & Bam Introduces Fun Innovation That Rehabilitates Kids’ Flat Feet
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As Christmas season inches closer once again, adults are now searching for the perfect gifts for kids. Sensory store Coby & Bam look to introduce an innovative product for kids that offer a high functionality level: the Muffik Ortho Puzzle Floor.

The Muffik Puzzle Floor is a new innovative solution that helps rehabilitate flat-footedness in kids. Flat concrete surfaces were never the natural surface for the human foot. As feet get accustomed to unnatural surfaces over time, it can result in flat feet, a condition where the foot’s bottom loses its natural arch. Flat-footed people are usually more prone to ankle and knee problems due to alignment issues. Experts highly recommend early treatment and rehabilitation, but getting kids to cooperate can be challenging.

After years of working in a pediatric gym, Radim formed a team of experts to help develop Muffik Puzzle Floor tiles. Radim had noticed a growing pattern of poor coordination in the children he was treating. Research revealed  it was related to the universal problem of flat feet. Perceiving this need for a better foot rehabilitation solution for kids, he developed the puzzle floor. He started the project to improve children’s strength, balance, and stability.

Radim developed a team of experts from the medical, child development, and flooring production fields to specifically design tiles that would be the most beneficial to children. It was then that Radim worked with Igor, an elite floor mat production specialist, who loved the idea of these mats. Igor’s Russian production facility is the best in the world.

Igor recognized that as adults, we live in cities, going from building to building, flat floor to flat floor. We are no longer the child we once were, experiencing the world through touch. We forget the ways of our childhood where outside was our playland, before the days of big cities, modernization and technology. Igor reminisces about running on the stones by the river, through the forests with nature under his feet, stepping on freshly cut grass, and jumping between logs in the creek. 

Spanning 3 continents in design, engineered with the help of the University of Ostrava, Muffik Puzzle Floors were born! These tiles are molded from actual pieces of the natural environment, to allow you to create the wonder (and benefit!) of mother nature in your home. These tiles have become household favorites and are now sold in over 20 countries around the world. 

At last, they’re coming to the United States! Igor met Jeff while researching the US market. Jeff operates Coby & Bam, a company specializing in sensory and educational toys for children.  Besides operating Coby & Bam, Jeff is a father to four boys (aged 14 to 2), his youngest with sensory sensitivities. After being sent a set of tiles and introducing them to his own family, Jeff became passionate and began working with Igor and Radim to bring them to the United States. 

These tiles are so versatile! They are interlocking and shaped like a puzzle piece, allowing your children to use their imagination!  Create a trail, a path, a maze—the possibilities are endless! 

Besides being beneficial to balance, core strength, and coordination, these tiles promote creative play, parent-child interaction, sensory stimulation, and gross and fine motor development. Create a beach in your child’s bedroom, with seashell and riverstone tiles. Create a forest in the hallway, with the sticks, pinecones, and roots tiles. Make an obstacle course, a sensory mat or a play corner with a little touch of mother nature.  Help your children experience their world through touch, all while promoting health, fun, and overall wellness. 

To learn more about Coby & Bam and the Muffik Orthopedic Puzzle Floor, check out their website. Follow their blog. Reach out by telephone at (518) 381-0522.

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