Tara Electra is on fire. The Instagram influencer and model has found her expertise in building brands for other Instagram influencers. The result is a talent agency that makes over ten million dollars a month in revenue and turns their clients into six-figure a month earners doing what they love.
Tara Electra’s entrepreneurial journey begins on a familiar note. She was raised in a middle-income family and struggled in school. In her second grade, she was held back for being a misfit. Teachers said that she was a distraction to others. After struggling until high school, she dropped out and pursued a career in hairstyling at the age of sixteen. She knew that it wasn’t her true calling, but she had to start somewhere. Within a year, she grew a full clientele and later found herself wanting more.
She scoured the internet, looking for a passion project. Later on, she ran into social media influencing. She fell in love with the idea of making money from what she was already putting time into. But she wasn’t bent on just being an influencer. Tara wanted to make other people successful influencers.
The first influencer Tara worked with was Lexy Panterra, who she convinced she could get brand deals. They stuck a deal and helped the model earn a couple of thousand dollars a month and earned pennies off the deal. But it was a start.
A year later, she started Electric Mind, an agency for influencers. The company struck a deal with EDC Las Vegas and got work to bring them influencers. Their first deal, she made no more than $1200 but brought in an online audience of 50 million for the event out of 500 million story views on various influencer accounts within seventy-two hours. The effort put both EDC Las Vegas and Tara on the map.
Later on, Tara Electra started getting offers from events like Hard Summer, Rolling Loud, and Coachella to create similar influencer experiences. She quickly built solid relationships, which grew her network and made it easier to make campaigns go viral. After learning all she could from Electric Mind, she went back to the drawing board and began Unruly Agency with her new business partner.
Unruly Agency took off and created work opportunities for over 90 Instagram models and influencers. They started generating more revenue and helped many of their models earn six figures a month through their brands. Today, Unruly Agency is one of the most successful models and influencer management agencies when it comes to developing strong influencer brands and bringing results for brand partners and event sponsors.
Tara has worked with the likes of Bella Thorne, Tana Mongeau, Juanpa Zurita, Helen Owen, Rachel Cook, Kinsey Wolanski, Sierra Skye, Sommer Ray, and Kristen Hancher. A practitioner of the craft, Tara has also built a solid following of her own. She currently has over 210,000 followers on Instagram alone. Through Electric Mind and Unruly Agency, the social media expert continues to build some of the most successful brand activations on digital platforms today.
To learn more about Tara and her work with Unruly Agency and Electric Mind, follow her on Instagram.
