If you would like to market your business effectively, it may be a good idea to use YouTube as it can benefit your business in many ways. Here are the top 5 reasons to use YouTube for your business:
1. It Can Maximize Your Online Presence
Posting on YouTube will make it easy for people to find you online as it increases your chances of showing up in search results. This is because YouTube videos show up in Google search results. Remember that Google owns YouTube and these two platforms work together. Since YouTube is owned by Google, posting on YouTube can improve your rankings and increase your online presence as Google likes those brands that use their products.
In fact, it gives priority to such brands, to a certain extent. Ranking higher on Google can help you reach a bigger audience. Posting content on YouTube is one of the best ways to improve your Google rankings. So, consider posting YouTube content from time to time to increase your chances of ranking higher on Google.
2. YouTube Will Help You Reach A Wider Audience
YouTube gets over 30 million visitors every day who visit to watch about 5 billion videos. More than half of YouTube views come from mobile devices. Mobile YouTube users spend 40 minutes on average watching videos on YouTube. YouTube has local versions in over 88 countries and 76 languages and is the world’s second-largest search engine after Google.
People are spending more and more time on YouTube and it is more likely that it will continue growing. As such, it is wise to take advantage of this platform. You can even purchase views to boost your following from YT Fab services. Unlike other platforms, YouTube’s audience is varied and it is used by people of all ages, income levels, gender, and education levels. People use YouTube for several reasons including entertainment and education. Any business can use YouTube. So, you can use YouTube to promote your product or service regardless of your field of business.
3. Video Translation Will Remove International Barriers
With YouTube available in 76 languages, why limit yourself to connecting with users in only one? By using video translation to reach out in other languages, you can quickly and easily begin building up an international following. Whether you opt to use subtitles or to dub your YouTube video using voice actors, translating it into other languages can help you to obtain maximum return on investment when it comes to your business videos.
4. Can Help You Get Qualified Traffic
Getting qualified traffic is very important as these are people who are interested in your product or service and can be potential customers. Business owners fail to understand that all not all traffic is created equal and they focus more on the quantity of the traffic they get instead of the quality of the traffic.
For instance, if you get a million hits on your website but most of them are not interested in your product or service, the traffic is not meaningful to your business. What you should strive for when it comes to traffic is qualified traffic to increase your sales. YouTube can help you get qualified traffic. This is because YouTube visitors do not stumble upon your content. They have to type what they are searching for on YouTube to find you in the search results.
As we said earlier, YouTube visitors use this platform as a search engine the same way they use Google. This means that you can probably assume that YouTube users who watch your YouTube videos are most likely interested in your product or service. As such, it is good to try as much as possible to grab the attention of such people and turn them into your loyal fans.
For instance, in the videos you post on YouTube, you can mention a freebie you are offering your followers who sign up to your mailing list. Include the link in your video description and direct the attention of your followers to it. This is a simple way to use YouTube to turn those who view your YouTube videos into email subscribers- which is huge.
5. Videos Have Higher Conversion Rates
According to some research, video content is 12 times more likely to be watched than text is to be read. Furthermore, we may be processing videos 60,000 times faster than text. Besides, videos can evoke different kinds of emotions like no other type of online content can. These videos can make a person feel and think and this makes them more memorable than other types of online content.
Videos can also help you show the human side of your brand. They bring your brand to life and change your messages from static to dynamic and engaging. Videos can help you uniquely build brand trust and authority. If you want your brand to connect with people, it is good to incorporate videos into your digital marketing plan. Videos are more likely to grab attention better than images and texts.
6. YouTube Ads Can Help You Reach an Even Wider Audience
YouTube is a powerful advertising platform. It runs through Google AdWords but is not like standard paid advertising. Getting organic traffic on YouTube is very powerful because this platform has millions of visitors. YouTube ads can make it easy for you to reach qualified viewers who can become your customers.
Paid traffic can help you get a higher return on investment for your business. Besides, as social media platforms become increasingly competitive and saturated, you have to pay if you want to see good results. The good thing is that the money you spend on paid advertising is worth it.
Just like Facebook, YouTube is very savvy when it comes to delivering ads to your target audience. Unlike other platforms and TV and radio ads, YouTube users watch YouTube ads that show up in front of their eyes because the ads are on topics that they may be interested in.
