Over the past recent years, there is a boom in video content marketing. Businesses are inclining towards video content more often than traditional marketing aspect. There startups and larger organizations are shifting towards this advertising medium. Among them, the video production company in Dubai is following competent video content marketing plans to help businesses to get penetrated in the market rightly. Why video content is more useful than static content, here are some highlights.
1. Videos show nonverbal communication
Written content just convey messages via text but the video delivers non-verbal communication in terms of body language and gestures. Through the video, viewers can comprehend what the speaker is trying to explain. So having the video content for your brand is ultimately a best strategy.
2. Videos greatly engage audience
The video content is ahead in creating curiosity and fun element as compare to written pieces. It is observed that people watch more video content and react to the services that are visually rich. They tend to trust and direct towards the main website page thus becoming a regular customer.
3. Videos are shared more
As opposed to text and blog posts, videos sharing ratio is quite bigger. As per the stats, social video are having 1200% more shares than written content and images. Moreover, this number is going to be bigger in near future as social media burst is becoming greater day by day.
4. Videos are quick and informative
We all know that reading takes time and podcast too requires enough time. As opposed to both mediums, videos are fast and efficient enough to convey the creator’s message to viewer in just fraction of seconds. Videos are effectively rich with the compelling content and its really fulfilling the digital advertising needs than other written content and images.