Behind every glam shot and sexy video reel in digital platforms, a marketing genius showcases his or her knack for influencer marketing and branding. One of those mavens is Nicky Gathrite, CEO of Unruly Agency and branding consultant to more than 50 of the most well-known female Instagram Influencers and models on the planet.
Nowadays, there are millions of women trying to make it as an online influencer. The competition is fiercer than ever before. With the growth of digital, the fight for attention keeps growing more competitive. But in a crowd of faces, a group of models under Unruly Agency has stood out, making a lot of noise on social media and converting their following into serious dollars.
Behind the successful Agency is CEO and chief marketer Nicky Gathrite. The Los Angeles-based marketer has established himself as one of the best in the female influencer branch by helping multiple models build strong brands on digital platforms such as social media and YouTube and guiding them through the monetization process.
Nicky went to college at the University of Texas, where he majored in communications. He also played football for the university and became instrumental in winning multiple bowl games. Straight out of college, Nicky took a job at Northwestern Mutual, where he quickly established as a master salesman. He became one of the top 50 best advisors in the company in 2017. By then, it was clear to the former collegiate football player that he had a knack for marketing and selling.
Today, Nicky Gathrite has almost become synonymous with being a model and influencer marketer. He has worked with models the likes of Kinsey Wolanski, Tana Mongeau, Playboy Ana Cheri, Desiree Schlotz, and Kristen Hancher, to name a few.
But what Nicky is most known for today is his work as a marketer and manager for some of the most influential female models in the industry. An expert at social media marketing and digital strategy, Nicky has used his expertise to help female influencers get a steady stream of modeling work for some of the top brands in the world.
“I am proud of the work we do every day,” says Nicky, “[We’re] giving power back to the talent to decide what’s best for their image without needing to rely on brands they don’t like to pay their bills.” Unruly Agency has helped many influencers build a strong online presence on digital platforms and close breakthrough deals to model for some of the world’s biggest brands. While the digital world shifts rapidly and regularly, Nicky has a knack for spotting the next trends in social media and digital marketing and capitalizing on them to market his talents.
Nicky has a passion for what he does and prowess for making a name for influencers everywhere. His vast network of decision-makers puts Unruly at an advantage over many other players in the industry.
Nicky is also a brand on his own. He has built a solid following on Instagram with over 36,600 followers to date. He regularly posts content on his work, travels, and lifestyle on social media.