A research conducted by KD Market Insights on “Global Nootropics Market” shows a comprehensive growth in the market. People nowadays give more attention to their health than they did ever before. It is not just physical fitness that concerns them but also the mental ability.
Nootropics are drugs, more popularly known as “smart drugs”. These drugs boost memory, focus, creativity, intelligence and motivation. And they help with the progress of memory and attention. Nootropics are synthetic or natural.
Now, there are number of nootropic products that make rounds of the market, and people consume it.
Its fast popularity is because of the need of working class to be sharp and ready all the time. The growth of the nootropic market is positive and growing. By 2023, the Nootropic market can show a CAGR of 12.2%.
People nowadays deal with a lot of tension and stress in the work sector. Nootropics are also stress relieving brain boosters. And they can also fight chronic stresses. The employed population takes full advantage of Nootropics.
And it isn’t just the working class, but also the students who opt for nootropics to enhance memory power, and concentration. The aged population also suffer from memory related diseases. And that is one of the reasons why nootropics are in demand.
The growing awareness and accessibility of nootropics lays ground for its marketing strategy. Nootropics market is huge, and study says that it will grow more. There are three submarkets according to which the KD Market Insights did the study.
It segmented the analysis of nootropics. They can be natural or synthetic based on the product type. Nootropics have different applications. And these concentration supplements help with memory enhancement, Mood and depression, attention and focus, Longevity and anti-aging, sleep, anxiety and dream enhancement.
The market divides itself on basis of geography- North America, Europe, Asia, Latin America, Africa and Middle East. And the leading competitors in the market is Nootrobox, Cephalon, Purelife Bioscience Ltd, Powder City LLC, Nootrico and many other.
The aim of this study was to show how the Nootropics Market grows in the future. It seems there will be much more demand of the smart drugs in the next 5 years.