In today’s internet age the influence of social media which has now permeated many sectors, is of great importance for many businesses that offer services in a commercial sense. Almost every business has its own social media accounts and Consultancy Services dedicated to this field for some time now. Because mastering social media algorithms means appealing to a much more crowded audience and bringing your services together with more and more people every day. Because of the income from the commercial dimension of this, we now see that even a very small shop that sells the simplest and most primitive product has a social media account of its own and is trying to grow this account with stability.
But producing digital content and achieving this meaningful success on social media really requires a separate skill and expertise. Analyzing the currents supported by the algorithm and using these currents effectively is not a job that every person can do. Golden Palm Award winning media consultant Alaattin Cagil emphasizes that it is very important to act strategically when producing content to create more repercussions in social media. Many people think it takes a lot of time to produce social media content and even to come up with ideas about it rather than to produce content. But the truth is not really that way. With many proven and proven techniques, you can now produce interesting content for your business, company or corporate organization in a very short time, such as an hour. But finding creative content ideas in a short time is also a separate craft. Time management plays a huge role in this craft. Let’s take a look at the process of creating social media content produced by social media specialist Alaattin Cagil which has proven successful many times!
With These Tactics, Your Social Media Account Will Be Quite Talked About!
Brainstorming is vital when creating creative content ideas for social media. In this sense, it will be much more efficient to divide this stage that is the stage of finding ideas for social media content into two parts.
We will spend the first step in finding the idea of social media content by doing deep research and trying to find inspiration. You should definitely not distract your focus by trying to brainstorm in the process. Then we can start brainstorming.
Find Yourself an Inspiration and Be Inspired by It!
It will be very appropriate to allocate a half-hour time frame for the idea of releasing content that you will share in one of the social media channels to look for inspiration. When looking for inspiration, it is especially useful to look at the content those other competing institutions and organizations with whom you work in the same field have previously shared. In addition, you can devote time to deeper research. Okay, Okay, I’m looking at my competitors ‘ posts, but how do I review this content, what do I need to pay attention to, such as questions are raised. Let’s find out what you can look at in as little as half an hour.
Ask Yourself Questions According to Your Brand and Try to Answer Them
You can end the process of finding ideas for social media content by asking yourself a number of questions about the brand you are managing. In particular, you should regularly list these accumulated questions by asking yourself the questions that your general customer audience often asks and what should be included in your social media accounts.
Choose A Quotation; Move On the Right Path!
Almost everyone likes to turn to quotes and words that motivate people in general when reviewing social media content, and every business implements this tactic. If you spend only but only 5 minutes finding such quotes, you can find texts on the internet that will motivate the audience that your brand appeals to and match the concept of your business in general. In this short search journey, we recommend that you make a list of almost everything you like as a quote. You can use this list when sharing content that you will share.
Examine Your Competitors’ Posts in Detail and Try to Analyze Them
In 10 minutes or less, it would be a brilliant breakthrough to examine what kind of content your competitors, who offer services in the same or similar area as you, have recently posted. In fact, you can use this strategy not only to find ideas for the content you will share on social media, but also as an inspiration for the services you will offer by making this review a routine. In this sense, you should focus on the content that gets the most interaction and aim to produce such content.
Examine the Hashtags Suitable For Your Brand in Detail
Hashtags related to the area you work in will also create a separate platform that will inspire you. It’s important here to pay attention to which hashtags are trending. You can take a big step towards finding content ideas based on hashtags that have become popular. Thanks to hashtags, you can clearly analyze your competitors.
A Deep Brainstorming!
After our research to draw inspiration from different sources in the first chapter, we can devote the remaining half hour to the brainstorming phase. Here are some steps you can follow when brainstorming:
Analyze the Posts That Suit You
Perhaps you may want to bring back a share that you have previously posted with your audience on social media, rather than completely different. So in the near future, maybe “I will publish again” save the content you say and collect it in one part. This warehouse will help you in your most desperate times.
Decide On Quotes That Match Your Content
In the first section, you can choose a few pieces from the list you have compiled from motivating quotes and concise words. And based on these quotes, you can create inspirational explanations for social media content by taking a creative approach to your brand.
Start Creating Content Based On Your Social Media Account
With the data we get from the part where we examine the social media content of big brands or competing organizations, we can look for the answer to the question of how we can provide innovation to our own industry. In this sense, the question of what we can add to our brand on top of what exists, rather than imitating them, would be very useful. If you also make a list of the answers you get in the light of these questions, you will have a treasure trove of inspired ideas.
Don’t Leave Questions from Your Customers Unanswered
You have prepared a list of questions that you often encounter at the provincial stage of the social media content idea search process. Now it’s time to look at that list. Based on these questions, the idea of inspiring original social media content can appear in your mind. This will be both a good method for finding ideas and a very strategic technique in terms of informing your customer audience.