Following its meteoric rise to prominence, Zoom has enabled many businesses to build relationships with their clients, but one interior design company has done something a little different.
With many of us choosing to use Zoom as a means to connect with people via video, Virginia based EA Home Design saw its rise to popularity and decided to incorporate it into its overall acquisition strategy. However, it needed to do something a little different and so the company decided to provide Zoom calls and virtual appointments to reveal their latest products, and demonstrate how they could assist in new home design projects.
Following the lockdown, businesses across the U.S. were forced to close their doors, but EA Home Design explored how to provide continuity in order to find a way to stay connected to people that were interested in their services. With Zoom, they were able to connect with new clients without them having to leave their homes, and provided them with tours, showcasing their design capabilities and offering ideas and concepts via video. This enabled them to incorporate video calls into their business model, and since, it has been an added facet to their overall success in attracting new clients.
From small businesses to world leaders, Zoom has grown to dizzying heights in 2020, with organizations finding innovative ways to use the video app to connect with clients and employees as well.
EA Home Design’s founders also saw social media, and Zoom as an opportunity to get their message across without friction, in the sense that potential clients wouldn’t have to drive to see them, especially during the lockdown months where social distancing and self-isolation were in place.
As the US economy unlocks, companies now have an opportunity to not only welcome clients to their premises, but to think about how to use video as a means to ‘extend their footprint’ on the web.
For companies like EA Home Design, Zoom, among other digital tools, has proven to be beneficial for their marketing goals and connecting to clients at a distance.
