These days, many companies have been rethinking about the way they package household and food goods to meet the demands of increasing no. of Americans that live alone, especially because millennials avoid early marriage and becoming parents.
Procter & Gamble (P&G) is among such companies which has developed a new kind of toilet paper roll that appeals especially to those who are living alone and might have shortage of adequate storage space, reports The Wall Street Journal.
The size of the newly designed toilet paper roll, called Charmin Forever Roll, is thrice the size of a regular toilet roll.
For a single person’s household, just one Charmin Forever Roll is sufficient enough to last for nearly 3 months. Moreover, the roll requires half the amount of storage space than compared to the regular conventional rolls, said a P&G executive to the newspaper.
The Charmin Forever Roll has been developed by P&G considering urban millennials as well as aging consumers, reports the Journal.
As per the Charmin’s official website, the roll is available in two different sizes: single user which measures 8.7” in terms of diameter and multi user which measures 12” in diameter. In contrast to this, the conventional toilet rolls are roughly around 5” in diameter.