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“Paid ads wont make you a creative expert, harnessing your story to tell stories will” – with Zoe Marais

mm by Jennifer Ross
September 27, 2022
in Lifestyle
6 min read
Home Lifestyle

It’s remarkable how from quiet a young age one ambitious girl managed to begin her journey and never stopped doing what we seemed to be her calling today.

Zoe Marais, a well renowned and established Social media strategist and marketing expert knew her calling from the age of 13 and nothing was the same. 

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“I began my career at the ripe age of 13. I remember, Instagram had just made its way into my small town in Spain where I grew up. I was always an early adopter, being passionate about technology and connecting with people it seemed like an amazing app and I couldn’t wait to see where it headed.” Said Zoe 

Beginning her journey at such a young age, it’s inevitable that her story would be nothing short of amazing and she would profoundly stamp her name in the content directive sector, while making it a statement that she’s no push over in the digital space by winning a host of awards and accolade in the process. 

Zoe has been at it, working with clients from all industries to the highest level. She has worked on several campaigns such as, Launching a luxury rehab and recovery center. This company is now fully booked all year round through her innovative marketing efforts and strategic creative designs. She’s also embarked on projects that have seen her transitioning companies into the digital space, worked with a host of Southwest Airlines and tourism bureaus, has 100% proven track record on growing company profiles online and has done this working with a number of well renowned agencies. 

“Over my time building brands I’ve worked with a number of media agencies, scaling the growth of their clients and their own businesses development to reach all time highs during my time working and strategizing content with them.” Marais said 

With her story being that of a long successful journey, Zoe has obviously faced different obstacles and it is truly inspiring how she has dominated and stamped her name through the years. But just like any challenge, she had her ways to tackle obstacles and encouraged upcoming professionals who would one day want to be in her position to always evolve and be vigilant. 

“The only way to overcome any challenge is to be vigilant in seeking solutions, in looking for what’s next, constantly evolving with these platforms to avoid being left in the dust.” Said Zoe 

The digital space is evolving fast and it is really hard to get a grip of what’s next and be the next big thing winning clients without any hassle. With Zoe’s story, it’s true to say nothing is impossible especially in this fast paced world, Zoe has broken down the walls and shone that the creative space can be conquered by scaling her craft, monitoring her growth while monetizing what she does best. Something most creative marketing novices should always be on the look out for and harness. 

“If you’re good at something, find a way to scale it, find a way to monetize it, and then find a way to help others. In my case it was discovering the power of social media, how much of a positive impact it could have on brands and even audiences. There’s nothing more thrilling than to see someone or something thriving through the work you do. We live in a fast paced environment, with things changing every day its so crucial to stay on top of it, but remember that burn out is a thing. Paid ads wont make you a creative expert, harnessing your story to tell stories will, you have to be true to your craft.” Said Zoe Marais 

With reaching all these greater heights and eliminating the mantra “the sky is the limit” we truly wonder what’s for this trail blazing creative expert who has a goal to maintain the lead in her field and to educate others so that her success can be that of those to come after her.

“My goal is to maintain a leader in my field, to educate others to replicate my success and to continue to grow world-class brands at a scalable and impressionable rate. I want to bring more and more companies to life through innovative branding, content and story telling.”

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Jennifer Ross

Jennifer has been a part of the journey ever since The American Reporter started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from health category.

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