Rolling of tobacco into a fine cigar is an art. There are various cigar brands available in the market but choosing the right one is not an easy task. In the past few years, there has been a shift from cigarettes to cigars which is considered to be sophisticated among many people. While it depends on a person about brand preference, but there are many cigar brands which have lately emerged as a successful name. Habanos S.A is one of the leading cigar brands which has become everyone’s favourite in the last few years.
Founded by Moulay Omar Zahraoui, Habanos S.A is Africa’s biggest cigar factory which is gradually getting expanded in different parts of the world. Moulay is currently planning to bring Habanos on the global map. The cigar brand as of now owns $50 million tobacco stock which is a record in itself. The businessman is currently at the development stage on how to take things forward with regards to brand expansion. He believes that a lot of research is required in terms of demography and people who consume tobacco in different countries.
Besides this, Moulay says that there are various factors included while making a cigar. To name a few, flavour, body, filler, wrapper and draw burn consistency are some important aspects people look forward to before buying the product. Working to give the premium quality feel, the cigar businessman is putting in all his efforts. He said, “We are already having constructive discussions with potential partners in the United States and London. We will gradually target markets of different countries. Currently, the first three markets we plan to target are in London, New York and New Delhi.”
Apart from this, Moulay Omar Zahraoui is very keen on establishing cigar lounges with a theme of dance forms like belly dancing, salsa and jazz among others. Habanos is specialized in developing premium, customized and sophisticated handcrafted Moroccan cigars. The cigars made by the brand cater majorly to the influential people including entrepreneurs and celebrities. With the success of his cigar company, Moulay Omar Zahraoui is also planning to launch a new product. “I am thinking about it but will only execute the plan once the market is stable. The current situation has hit the market badly due to the COVID-19 pandemic”, he added.