Things look good for a lot of SEO professionals right now but an economic downturn is inevitable. The economy cycles through periods of growth and retraction. When it happens, business firstly cut down on all expenses. And one of the first areas to get a cut is marketing. This impacts the ability to maintain revenue as an SEO professional.
But according to Crevand SEO company, the good news is SEO professional can thrive in a slow economy. Because when the economy slows down the competitors cut back on their marketing making more advertising opportunities sometimes at a lower price available. The professionals can engage in direct sales and put in strategic sales efforts. They can select a certain number of highly-qualified prospects and begin reaching out to them through a combination of email, phone or face to face meetings to establish a relationship.
The key is to implement a system on getting referrals from clients frequently. The clients re-evaluate marketing at certain times of the year. If a professional provides work that exceed client’s expectations, the SEO professional will keep getting work on recommendations. In the SEO industry, people tend to hide away in offices avoiding people. It leads to missed opportunities and relationships can’t be built. To nurture business relationships, professionals need to be connected with the clients. Relationships can be built and nurtured over the phone and online too, other than in the physical world.