Meaning of Mine is a lifestyle brand with three sub-brands under it that are geared towards inspiring the modern woman. Founded by sisters Camaryn Swanson and Elle Swanson, their goal was to inspire girls to find comfort in their skin and be the best version of themselves at all times. It set out to be an inspirational brand for young girls, but now, it has transcended into a brand that inspires women. Since its establishment, many women have come to love the brand, and the Swanson sisters keep putting in work to take the brand to the next level.
Under the Meaning of Mine umbrella are the sub-brands Mine Swim, Mine Sweats, and Mine Active for workouts. Products from the brand are made from top of the line fabrics and are spun into stand-out designs that meet up with current trends. Camaryn and Elle Swanson want everyone who wears their brand to feel confident, comfortable, trendy, powerful, and beautiful.
Meaning of Mine is a woman-owned, run, and operated company. Camaryn Swanson and Elle Swanson also have ideologies bordered around contributing to society. The brand participates in many charity events and pop-up shows such as AWOM, Honey Shine, Soho Beach House, etc. The brand also started to take environmental safety seriously by making eco-friendly products. The Meaning of Mine brand has created a platform for young women to connect and engage on trending lifestyle, health, and fashion updates. Everything that every woman needs to revel in her beauty with confidence is available at Meaning of Mine.
Camaryn and Elle started on Instagram as fashion influencers. They built an organic following with their fashionable styles that were evident in their posts. Once they got enough people following them, they decided to start their own brand to inspire people while keeping them fashionable. The sisters are passionate about fashion, and their entrepreneurial background contributes to how much work they put into running their brand. Meaning of Mine is a brand different from many other brands that follow the crowd. The brand takes audience engagement very seriously, which is why every style is carefully developed and finished.
Meaning of Mine is the product of two sisters who share a unique love for fashion and are creating a world-renowned lifestyle fashion brand. Many like-minded women who are ready to rule the world follow the brand already, and the tribe keeps getting stronger. Everything that comes out of Meaning of Mine is geared towards inspiring people and making them self-aware. Both Camaryn and Elle hope that brand name evokes strong emotions and the need to love oneself. Each piece from the brand should inspire women to express themselves with confidence.
The world could use more confident young women. The young women at the center of societal trends and pressure are between 16 and 35. These are the types of women that fall within Meaning of Mine’s audience target.