When James Cork started TC1 (@tc1gel), he had no idea how big his brand would eventually become. His main goal for starting the company was just to help individuals take back control of their health. Now after a few years of tireless dedication, he’s been able to grow their Instagram following to over 200,000 people and sell quite a few products along the way.
You may have seen some of TC1s ads on social media. That’s the main way they have grown their company. You see, James started out by helping other fitness brands advertise their products on social media. So he was already fairly skilled at online advertising before starting TC1. When he finally decided to start his own company, James knew that advertising online with Facebook and Instagram was going to be huge.
James and his team believe that traditional advertising is dead. While TV adverts might work for bigger brands, he doesn’t see TC1 having success advertising offline. He believes that online advertising has been a major reason as to why so many smaller brands have been able to take off. James believes that Facebook is the best platform for advertising online. He believes that Facebook has such a wide variety of users, and if the ad is done correctly, people who are interested in fitness will be drawn to his brand.
James starts off by targeting people who have shown an interest in fitness. He then creates ads that don’t really seem like ads. Usually, it’s just a testimonial from someone who has used the product before and had a great experience with it. People like these ads because they don’t feel like they are really being sold to. James believes that people love buying but hate being sold. And the best way to get people to buy is by advertising to them indirectly through testimonials and case studies.
Another thing that TC1 has taken advantage of in order to grow their following are giveaways. TC1 often runs giveaways every single day, and people love them. Running giveaways are a great way to grow your audience because people absolutely love free stuff. And since you are giving things away for free, you are entitled to ask for something in return. You can ask followers to comment on your post and share the giveaway with their friends in order to win. This results in people sharing your giveaway and spreading the word about your brand without having to spend a ton of cash on ads.
Of course, it’s extremely important to have a great strategy for advertising your product and brand efficiently on social media. But what may be even more important is having a quality product that can back up the claims you make in your marketing. TC1 has built an outstanding product line that people love. It’s arguable that a single customer at TC1 is valued the same as two customers at another brand because TC1 has such a high customer lifetime value. People who buy the sweat ignition gel are likely to come back and purchase over and over again because the product is that good. This means that TC1 can spend more money on the front end acquiring customers because once they get them to purchase from them once, they’ll have a customer for life.
TC1 has built a sustainable brand that will continue to grow and prosper for years to come. They plan on staying true to their main products and philosophy of helping people achieve their best physique without following fad diets and using fad workouts. If you want to build a brand, TC1 is an excellent case study to follow. If you build an amazing product and figure out the best way to market to your ideal customer, you can go a long way.
To keep up with TC1, follow them on Instagram.