Emily Alexandra Guglielmo – a name I’m sure many of you have heard before. She´s a Playboy® model, successful brand builder, professional mermaid and a passionate philanthropist; But the young and vivacious star is also an inspiration for countless women around the world.
The striking beauty is known as well as the founder of Emily Alexandra Cosmetics a sensational company that has exhibited unstoppable growth since it was founded, thanks to its superior quality cosmetics and Emily´s vision.
We all have dreams as children, about what we want to become – mermaids, astronauts, actresses – Emily made hers come true. Through hard work, dedication and true passion, Emily has become a highly successful model who has featured on the covers of many leading international publications in over 7 countries!
Her lifelong passion for the ocean is what made her pursue her dream of becoming a real life mermaid. She has made a name for herself, and is internationally known for her beautiful mermaid identity, which has inspired other projects too.
Emily has always been a natural in front of the camera, as a child – her family was always making home videos! That, along with Emily’s natural talent and beauty has given her the incredible confidence that she has today.
Her incredibly successful cosmetics line Emily Alexandra Cosmetics is a huge achievement of Emily’s, she has developed an entire range that is cruelty free, waterproof and just absolutely stunning. Along with her cosmetics company, Emily also founded her non profit organization called “Supporting Water” – dedicated to providing drinking water to third world countries.
Emily knows the pressure that society can put on women, and that is part of the reason why she is such a huge advocate for making women feel beautiful and confident in their own skin. That – as well as her true passion for the ocean, is what inspired Emily Alexandra Cosmetics.
We recently interviewed Emily – here’s what she had to say;
How did you decide to create and launch Emily Alexandra Cosmetics?
The idea of Emily Alexandra Cosmetics stemmed from me becoming a Professional Globally known Mermaid…throughout my years doing events and shoots all over and in all types of bodies of water, It was then that idea came about for me to create a cosmetics line that not only was good for your skin, but safe for the coral reefs as well. So in November 2018 my idea finally came to fruition and I launched the brand!
We know your brand is ocean friendly, can you share with our readers the nature of your love for the ocean?
Ever since I was a little girl, my father would take me to the beach every weekend! I was naturally a born-mermaid. I feel the ocean carries some sort of magical force and can heal you just by being there…In order to keep our oceans safe and clean, we must start with ourselves in our everyday lives… and we all wear makeup daily.
What have been some of the challenges you´ve had to overcome in order to consolidate your brand?
I have had to look at some of my products and decide which items are not popular in the mainstream, and what are the latest trends; I decided to create a beautiful mascara line with colors that no other brands have ever created, so in part, I am pioneering a trend that has not yet been introduced as well…I truly learn something new everyday in this journey!
Follow Emily´s journey: @emilyguglielmo