The intense competition present in any industry did not leave companies a choice but to innovate and ensure premium quality products and services. For others, their strengths lie in their ability to transcend beyond what they are offering, involving themselves in the issues that affect their customers and local community members. Such an approach to business is what differentiates GBNY Productions from its peers.
GBNY Productions is a footwear company that has diversified into addressing more customer needs. This Jamaica-based sneaker provider was founded by Gurson Sidana, an entrepreneur who is passionate about helping his community by doing more than just selling footwear. He dips his toes in several impactful activities, from handing out free school supplies to giving away shoes to winning sports teams.
GBNY is known for its top-quality sneakers. With four separate locations in New York, the company has made accessibility one of its top priorities. Between all four stores, they are open seven days a week, ensuring that every footwear need can be responded to.
Items from the most renowned brands in the shoe industry, including Puma, Fila, Reebok, Diadora, Converse, Vans, Timberland, and more, have a home on the shelves at GBNY. Every line of shoes is displayed in their designated spaces so that customers have easy visual access.
GBNY has found patronage in multiple celebrities, and its stores have been visited by the likes of Erica Mena, Kim Kardashian, Jim Jones, Jadakiss, Justin Combs, Casanova, and Meek Mill. The incredible degree to which the company has been welcomed rests on several factors. For one, GBNY does not only boast an excellent line of sneakers for men, women, and kids, for it also has its own brand of supplements and different crystal products.
Moreover, customers are provided with a well-rounded shopping experience as those who are looking for clothing can select from their wide range of articles. And lauded for its personalized customer service, GBNY makes sure that it has free hands on deck to assist shoppers with any orders they have questions about.
In addition, GBNY has set up a same-day delivery service for the tri-state area as well as free shipping to anywhere in mainland America. And their online platform makes it possible for people all over the world to have their choice of items shipped internationally at a reasonable cost.
The company has also taken impressive measures to reach their audiences online and offline. It hosts monthly celebrity shopping sprees where customers enter competitions to win a $1000-worth of shopping in its stores. Making use of Instagram Live, GBNY conducts weekly shows, featuring different famous personalities as the team that spearheads the company showcases new products and gives customers opportunities to win gifts.
More significantly, this authority in the shoe industry uses its business as a platform to help its community members. Every month, it conducts monthly instore talent shows that are dedicated to keeping the youth off from the streets.
Through its innovations and activities that make use of the advent of social media, GBNY Productions has established itself as a strong presence in the industry. Recently, it has signed on American rapper Sean “Diddy” Combs’ son, Justin Combs, as a business partner, solidifying its line-up of competent leaders. With him on board, it is expected that in the future, Gurson Sidana and the rest of GBNY will continue making waves as an authority in footwear, fashion, and accessories.