In the cutthroat world of online marketing, ClickFunnels is one company that truly believes in their own product. Unlike other companies who rely on customer testimonials and case studies to sell their services, ClickFunnels CPO and co-founder Todd Dickerson insists that they are different because they actually use their product themselves.
Dickerson stated “I’m passionate about our product because I know it can help people change their lives. We have an unfair advantage because we actually use our own product.” They are currently fully running their business through ClickFunnels–from the support team, marketing team, accounting department and more. They all use ClickFunnels to accomplish their daily tasks. According to Todd, this gives them an insight into how important features should be prioritized and which ones will have the most impact on customer experience.
Todd Dickerson is co-founder and CPO of ClickFunnels. His entrepreneurial spirit is something that has always been present in him since he was young. In middle school alone, by learning programming and web design, he was designing websites for dozens of clients where he was making money at such an early age.
After being a Senior Developer & Founder of multiple SaaS companies, he eventually partnered with Russell Brunson in multiple projects. They built these businesses from scratch but it didn’t turn out as successful as they wanted them to be. When the duo couldn’t find a solution to their entrepreneurial problems, they had an epiphany. Realizing that ClickFunnels would be just what entrepreneurs need – not only will it help them but also people all over the world who want to grow businesses and build funnels in an instant–the two finally found success with this idea.
Today, ClickFunnels is one of the best marketing and sales funnel software in the market. With Tod’s expertise, it’s not surprising that they have been a runaway success since their public debut in 2014. They are sitting at over 150,000 users with over $150 million in annual revenue generated. There’s no doubt that the future will only look brighter, because Dickerson has made sure that he is building something that they can use themselves–not just another one-hit wonder app or service.
Connect with Todd on Instagram to learn more about him and his work.