The flower shop is a creative yet seasonal business. As the flowers grow seasonally, it needs a creative way for promotion by making use of the best combos of available flowers and plants. There is no doubt, the businesses are facing tight competition as online marketing has taken over their space.
Here are a few tactics below for attracting visitors to your flower shop that are surely going to work in 2021. Let’s take a closer look at them below:
Showcase a Stunning Piece
A flower shop flourishes in beauty. So, show off your masterpiece that attracts passersby. Use the seasonal and bold combinations of some good flowers like dahlias and amaranths for this. The best idea is to reflect seasons such as for fall, use the fall hues in the bouquet by representing the short days and ongoing season or crocus for spring as it brings color to a landscape after a long, dreary winter!
Have Your Signature Style
Stand out of the pack by having your own signature work. This is something, people usually look for in the market. When you design something unique, never seen in the market before, customers automatically get attracted towards you. Once you are known for your distinctive floral designs, then there is no one who can stop you from gaining customers this year.
Hop on Instagram & Facebook
Running a business and still not on social media? You are missing a big chance here. Instagram, Pinterest, and Facebook are a few trendy mediums that are beneficial for every B2C business as a maximum audience remains active here these days.
It’s never too late to start from scratch. You may begin with Instagram and Facebook. The good news is that you don’t need to be a pro or get professional training to run your business on these platforms.
Do you know Instagram sees a 4.21% engagement rate for the top businesses? So, take a step and generate traffic through your Instagram page by engaging your audiences with your impressive floral captures.
For Facebook, be a step ahead and join the Facebook groups. It is the best idea to grow your business in local and nearby areas.
Offer Personalized Pieces
As the previous year has left miserable memories, it’s time to spread happiness this year. What’s good is to encourage people to present tailored bouquets to their loved ones. Take a step ahead and showcase the customized set with a personal touch such as “thank you note”, “best wishes”, “anniversary”, “get well soon”, or anything that might make the receiver exhilarated.
Customize Your Space
A theme-based store is everyone’s choice. Beautify your space for a fresh look. Thus, feel free to experiment in creating a seasonal theme or even changing the design of the walls as well. Let your visitors enjoy their short stay at your store. Interior really helps in attracting customers to your store and when a person feels comfortable in the store he wants to visits it again and again.
Don’t Miss the Community
As a local business, building brand goodwill is necessary. Thus, be a part of your local community or you can volunteer your services for local services to highlight your brand and make good relations with the natives.
So, These were some plans that you may easily adapt to promote your flower business this year. With the advancement of technology, go digital, and explore more trends such as social media, arrange flowers delivery through these mediums. Likewise, modify your store to engage passersby with your signature style. These efforts make you stand out from the competition.