Blvck Paris, a notable fashion brand has recently been in news for its new lines of product. After enhancing the shoppers’ experience, by introducing an all-black-everything brand, the company has started venturing into the digital space. In addition to the clothing, leather goods, and lifestyle accessories, the brand wants to bring the ‘all-black everything’ lifestyle to its customers with its digital products. Recently the brand launched products that are part of their digital line, the ‘Blvck iOS14 icons set’ to customize your iOS home screen and turn it blvck. The brand has more exciting items coming out in 2021 in the digital space. The brand is determined to create a good customer experience, therefore they drop various surprises every other season.
Blvck Paris was founded by French designer and entrepreneur, Julian O’hayon. In the year 2017, Julian commenced his journey through social media. He had a clear path, but he avoided rushing into things and waited for the right time. Gradually after creating a fan following of 100k on Instagram, he decided to launch some of his products under the brand name. It was an imminent success when the brand went viral. People loved the concept of having their day-to-day lifestyle products in the shade of black with other services. His designs quickly went viral on social media, spurring an influx of followers globally with particular traction in the US and Asia. This is when he knew, he had a concept and wanted to explore it further. The brand received recognition from all around the world and was flooded with customers. By the end of 2017, Julian was able to establish Blvck Paris as an official company.
Blvck Paris has been involved with numerous projects, including visual content and merchandises. They are striving hard to take the brand to the next heights. Blvck has been credited as the pioneers of black fashion and lifestyle, with their impressive and new-age products. Blvck Paris has been credited for creating a cultural shift in the fashion industry. While the color black was mainly associated with the Gothic style, the brand introduced it in the generic market and made traditional fashion obsolete.
Blvck Paris has made its vital goal to create good customer relations and also constantly works to add value to their community. As an example, the brand regularly drops free wallpapers, some have been downloaded over 10M times. Their team curated a special Spotify playlist featuring mellow vibes, melancholic moods to complement their customer’s lifestyles. Blvck has also turned their customer’s iPhone keyboard black by developing their first iOS app, Blvckmoji (available for free on the App Store and Google Play).