One of the best things about starting your own business at a young age is that you can learn valuable skills like cooperation, networking, problem-solving, critical thinking, invention, self-discipline, and so on. As someone who started entrepreneurship early on, Lucas Cook can boast of having such valuable skills.
Lucas Cook is a marketing whiz and the CEO of Co Media. He has been in the entrepreneurial world since he was fourteen, when he started a clothing business. Although the business was an initial success, it eventually hit the rocks. Lucas was not deterred. Eventually, he was pushed to start another business, Co Media, which was well-received and has done numbers. However, Lucas got motivated to establish his now successful business after several rejections from places he applied for jobs.
Co Media is an Australia-based digital marketing agency. It is on its way to becoming one of the leading digital marketing organizations in the world, having brought on several well-known brands as clients. The company has partnered with famous names in the business all around the world. Under Lucas’ leadership, the company flourished and found its place in the crowded media market.
According to Lucas, a young entrepreneur in the tech industry, the success of his company during COVID-19 demonstrates the growing significance of social media and digital marketing in the business world. For a company to thrive in 2022, digital marketing will be an integral part of the plan. Lucas asserts that most companies have come around to realizing the value of digital marketing after an initial lag. Without a digital marketing strategy, you won’t be able to compete. It’s literally that simple.
Lucas says the most significant change over the past several years is that digital marketing can be used by a broader range of industries and businesses. Digital marketing has been important for industries beyond media and e-commerce for only a few years. Today, virtually every business has at least a preliminary plan for promoting itself online. Lucas says that if you want to succeed today, it doesn’t matter if you run a cafe, an accounting firm, a law office, a utility, a telecom, or a construction company. You need a strong online presence, he says. It’s 2022, and people rely on the web as much on their location. Online marketplaces are the most common choice when conducting business in the twenty-first century.
Co Media is an Australian business with a solid client base in New Zealand and ambitions to expand abroad. They provide a wide variety of services, including digital marketing. The company offers assistance to clients in the form of new and cutting-edge internet advertising strategies. Their primary services include strategy, online engagement, Facebook ads, Google ads (PPC), SEO (Search Engine Optimization), web design, and customer locator systems. Working with organizations whose goods he has relied on for so many years has been a tremendous privilege for Lucas. That’s why online advertising is crucial for multinational conglomerates like these.
As a millennial himself, Lucas is an outspoken advocate for young entrepreneurs. He chose to launch Co Media after realizing that the millennial and Generation Z workforces had unique abilities in the corporate sector that the older generation lacked. People of the millennial and Gen Z generations are without peers when it comes to their proficiency with online technology. It’s a huge plus that most millennials are comfortable with technology and the internet.
Lucas believes that Co Media will give him and his generational contemporaries a stage to teach Fortune 500 firms about the business benefits of the internet and social media. Many older generations have voiced concerns that millennials and members of Generation Z spend too much time engrossed in their phones and other electronic devices. Lucas thinks it is essential to know that all this screen time has taught us a skill that only a few of our parents or grandparents have.
Lucas Cook is the one to follow if you’re looking for motivation. You will find him on Instagram under the handle @lucascook.
