App Store Optimization or simple ASO enjoys high importance when it comes to increasing the visibility of any app on different app stores. More than 2 million apps are available on app stores due to which there is intense competition in this sector. ASO involves optimizing mobile apps in order to boost their rankings on app stores. For this, it is important to make use of the right ASO strategies to make any mobile app popular.
Helps to Improve the Ranking of a Mobile App
Using the right strategies for ASO can help in improving the ranking of a given mobile app on app stores. App store optimization can help anyone increase the success of any mobile app by boosting its ranking.
Increases the Number of Downloads
ASO simply helps to boost a high number of downloads for mobile apps and it builds a strong loyalty of users. By boosting the number of organic installs, it helps to boost the long-term success of any app on app stores.
Increase Conversion Rate and App Revenue
Implementing the right ASO strategies can help to improve the conversion rate and it eventually leads to a boom in the app revenue. There is no use in advertising any app until you have used suitable ASO strategies for improving its ranking. A high conversion rate also improves the revenue of any app to a great extent.
Using the ASO Strategies
While using the right ASO strategies, it is crucial to select the right keywords. For this, one needs to do market research to effectively executive keyword optimization. In addition to this, it requires the consideration of On-metadata and Off-metadata factors in the ASO process.
Hence, ASO is really important for boosting the popularity of a mobile app. Do you need a comprehensive resource about App Store Optimization? Here is an eBook defining ASO from A to Z.