Omar Del Villar may be a considerable player now in the social media industry, but he didn’t just wake up one day on top of the game. Social media has been around for about 2-3 decades now, but only over the last ten years has it truly blown up. We’re now seeing a number of approximately 3.6 billion people worldwide using social media at least once every day.
With over 3.6 billion people logging into their social media accounts every day, that’s a lot of potential clients or customers. It’s no surprise that the social media advertising industry is worth an estimated 43 billion dollars in 2020. There is a lot of money to made and spent on the social media industry, and Omar Del Villar has a seat at the table.
Omar Del Villar started off just like any of us, a man with a dream and an idea of how to get there. Sure, there were missteps along the way, but any road to success is going to be full of some twists, turns, and dead ends. There aren’t many success stories that don’t include a few failures along the way.
One of the most exciting new aspects of digital marketing and social media is social media influencers. They have added a new dimension to how many businesses are approaching digital marketing and advertising.
Social media influencers are ordinary people that have built up their social media accounts to a point where they have thousands or millions of followers. At that point, many people have looked for ways to monetize their social media accounts. That’s when social media influencing was born.
There are now millions of social media influencers around the world, but not all of them are hugely successful. For many of them, being a social media influencer is just a way to make a few extra dollars on top of their regular income, but for many being a social media influencer is a million-dollar paycheck.
Omar Del Villar capitalized on this at the very beginning and recognized almost immediately where the social media industry was heading. It takes a lot of foresight and experience to be able to identify where a trend is heading and to be able to create different ways to capitalize on it.
He has created several companies and been involved in several more that all successfully integrated social media marketing and social media influencing to drive growth and boost their capital.
Traditional advertising and ad placement on social media is still a very strong area of growth, and it isn’t going anywhere soon. Still, social media influencing adds a new space that companies can use to promote their products, their brands, and also their companies themselves.
Social media influencing involves a company teaming up with a social media influencer to create branded content. They collaborate to create a series of advertisements based on their brand or their content. The social media influencer then posts that co-created content through their social media accounts, usually in conjunction with the person that they are working with.
How successful social media influencers depend on how many followers they have and what type of followers they have. Some influencers have millions of followers, while others may only have one or two hundred thousand followers. Social media influencers must acknowledge when they are promoting a brand, product, or service.
Omar recognized this area of growth and has been successfully leveraging the power of social media influencers to grow his businesses and his client’s businesses around the world. Together, with some of the biggest social media influencers, he’s been creating content and campaigns that have reached millions of people around the globe.
One of the most significant ways that Omar has changed the way many people look at social media influencing and advertising is the use of giveaways. Everyone loves the idea of getting something for nothing. Giving away products and prizes as part of promotion has been a tried and true measure to gain more exposure for your company or brand.
The way that Omar and his team do giveaways is a little different. They aren’t giving away a few products or gift vouchers to their followers. They are giving away tens of thousands of dollars in cold hard cash and some fantastic prizes like watches and cars. The way that they leverage this for their clients is to create a post and mention that to enter the competition, all you need to do is follow the accounts that they follow. It’s that simple, and it works very well. They generate some incredible buzz when they create one of their signature cash giveaway promotions.
One of the most essential aspects of being successful in fields and industries, such as the social media marketing sector, is always to be one step ahead. That’s where Omar Del Villar excels. He’s not sitting at home waiting to see what the next big thing in social media is going to be. No, he’s always out there monitoring the digital marketing world and trying new things. The only way to be successful in anything truly is hard work.
Many people believe that social media entrepreneurs and social media influencers are just sitting back, making a video or a photo, and watching the money just roll in day after day. No, they’re continually grinding every day, and that doesn’t even consider how long they spent building up their social media accounts.
Being involved in the social media influencing world is a 24-hour a day job. Sure, there are some great perks to be made if you manage to climb to the top of the social media world, but it’s not all gold watches and Mercedes. If you want to learn more about social media influencing or social media marketing, then one of the first places you should start is by following Omar Del Villar and keeping a close eye on what he’s doing.