What if visiting a digital storefront could be every bit as personal as stepping into a brick-and-mortar store? If VR and artificial intelligence could allow an online shopper to try on clothes and see how they fit (saving fitting room attendants a lot of work)? That is where digital marketers such as Dario Markovic are taking consumers: into a virtual retail world that provides customized experiences for its visitors. Markovic, who is the CEO of the international luxury brand Eric Javits, is leveraging powerful AI technology to reinvent what it means to shop. In the process, he is introducing Eric Javits to a new generation of fashion-accessories enthusiasts across the United States, South Korea, Europe, and beyond.
Dario explains that there is a lot of talk these days about big data, artificial intelligence, and their exciting impact on e-commerce. What it all comes down to is this: by leveraging both, digital marketers have the power to transform online shopping into a customized, dynamic experience for consumers.
“It all starts with big data, which is basically a catch-all term that encompasses all the information generated by online purchases, such as customer reviews, browsing histories, purchasing trends, and posts on social media channels,” Dario says. “Big data gives companies valuable insights into the preferences of consumers. When you combine that with artificial intelligence, which analyzes that data, you have the ability to predict the future preferences of customers. That results in personalization.”
At Eric Javits, Dario is incorporating AI into the brand’s cutting-edge e-commerce platform. The goal is to continue to provide an extensive, affordable line of Squishee® hats, purses, bags, and shoes for men and women who love down-to-earth glamor but to give them an online experience that is as customized as going into a store.
“Virtual reality will be a game changer. We are developing our VR capabilities so that people can actually try on a hat, which will be an exciting advancement in e-commerce and luxury fashion,” Dario reveals. “Our vision at Eric Javits is to set the trends in our industry and to define what is possible with 21st-century technology. In the process, we want to entertain and amaze our customers with our platform.”
Dario has been pushing the limits of digital marketing in multiple industries for over 20 years. A global traveler, he lived in Santiago, Chile, where he founded his marketing agency Made Communication, Creative Academy Chile, and Blackzar Servicios Financieros. At night and on the weekends, he frequently took online courses in digital marketing, studying the latest tools and strategies and then applying them during the day.
His willingness to learn and even develop his own marketing methods resulted in a loyal international customer base. As Dario built a strong reputation in digital marketing, e-commerce, and PR, he caught the attention of Eric Javits, whose line of award-winning hats and luxury fashion accessories was struggling to connect with a tech-savvy generation.
“With the help of my incredible team, I created a state-of-the-art ecommerce platform for Eric Javits, backed by AI,” says Dario. “That shift has propelled us to where we are today: expanding rapidly across the globe.”
As Eric Javits enters new markets in South Korea, Europe, and the Middle East, Dario continues to innovate his industry using his toolbox of digital marketing strategies. He laughs a little when he realizes he is not unlike an inventor who enjoys experimenting.
“While I can go down the rabbit hole sometimes with the jargon and techniques, in the end it’s all about ‘what if,’” Dario says. “It’s a blast to play around with AI and VR and see where I can go. My aim is to make online shopping just as fun and interactive for Eric Javits’ loyal customers.”
Learn more about Dario Markovic on LinkedIn: https://www.linkedin.com/in/dario-markovic-2a326aa9/
