Over the last several years, influencer marketing has taken the advertising and social media worlds by storm, offering businesses unique and creative ways to connect with their target audiences. However, along with the buzz surrounding this dynamic marketing form, many untrue myths have also evolved.
Read on to learn the true nature of influencer marketing as we debunk some the most common misconceptions about influencer marketing and shed light on the practice and its benefits.
Influencer Marketing is Only Used by Big Brands
A common belief about influencer marketing is that it’s only for big brands with large marketing budgets. However, this is simply untrue. Influencer marketing is a versatile strategy that can be tailored to fit the budget and needs of any sized business. In fact, nano influencers are a specialized group of marketers who have smaller but highly engaged audiences.
Such influencers are incredibly effective and accessible to small- and medium-sized businesses who seek cost-effective ways to promote their products and services.
Are you looking to collaborate with influencers for your business and don’t want to break the bank? You can work with talent in LA easily and affordably because of the excellent agencies all over the city and county. Find one who specializes in nano influencer marketing to develop efficient and authentic engagement with your followers without spending beyond your scope.
It’s All About the Vanity Metrics
Influencer marketing isn’t just about generating vanity metrics, such as likes, followers, and comments. While these metrics do provide valuable insights into an influencer’s reach, there is much more to discover about the true impact of a marketing campaign. The real heart of the matter is authentic human engagement — focusing on metrics such as the engagement rate, audience demographics, and conversion rates.
LA is a massive city, and you want your social media pages to reach as many people as possible. Vanity metrics are helpful and important, and influencers will certainly help to increase them, but they’ll also help with authentic engagement rates, providing a more accurate pictures of your return on investment (ROI) and success rate.
It’s Inauthentic
Critics of this marketing practice sometimes claim that it lacks authenticity, claiming that influencers promote products solely for financial gain. It would be ludicrous to say that influencers don’t make money in these partnerships, but it’s also equally as ludicrous to suggest that that is the only reason that this marketing strategy exists.
The trick is to work with an agency that sincerely believes in what it’s doing, and to choose influencers who always portray their authentic selves and have trustworthy, engaging relationships with their followers. For the most part, influencers don’t want to lie to their followers about products because not only is it unethical, it would also be terrible business and destroy their reputations.
The right influencers will only promote products and services that align with their values and suit their lifestyles. Nano influencers are excellent people to collaborate with, as they generally have smaller audiences and follower counts.
You’d be hard pressed to find brands that don’t already collaborate with influencers — particularly here in LA as it’s such a fast-paced city. When you build relationships with good, authentic influencers, you’re widening your brand’s reach and generating positive reputation among communities all over LA, and potentially the country. Just remember to do your homework, and don’t believe everything you read.
