Are you ready for Black Friday 2021? More importantly, are your web services and online transaction capabilities ready for Black Friday 2021?
Every year, the five-day period between Black Friday and Cyber Monday produces an extraordinary surge of consumers seeking out holiday items, discounts, and deals, both in store and online. But in the wake of the pandemic, this upcoming Black Friday weekend is poised to be particularly crushing for E-commerce platforms that aren’t prepared for the mass shift to online shopping.
Black Friday Traffic Jams
According to the Adobe Digital Economy Index, worldwide E-commerce sales are projected to rise to an astonishing $4.2 trillion this year, one-quarter of which will likely be generated by US consumers alone.
Add in the fact that 2020’s Black Friday ushered in $9 billion, it’s evident that 2021’s Black Friday and Cyber Monday online sales margins should be expansive. This is both good news and bad news for companies not ready for the oncoming crush of visitors to their website. Having a surge of customers is great in theory, but if the website goes down beneath the weight of unexpected web traffic, those potential sales will take a steep drop.
We witnessed this in the trove of major retailers who faced significant outages on their sites and financial transaction platforms during Black Friday 2020. But outages aren’t the only obstacle to a blockbuster Black Friday sales weekend. It has also been noted that 40% of consumers “give up” and abandon their carts on digital retail apps if the interface proves to be delayed by traffic — particularly during peak times such as Black Friday.
Snapt-ing Back Against the Black Friday Crush
Savvy E-commerce businesses are putting their sites to the test before Black Friday arrives, doubling-down on site stability and quick loading speeds. Enter Snapt, a load balancing solution dedicated to helping companies establish themselves as high-performance “digital landmarks.
A decade-old provider of solutions for application security, visibility, and control for business-critical applications, web services, and APIs, Snapt offers comprehensive services to help websites reach peak performance — even under the avalanche-like weight of Black Friday visitors.
The Snapt Difference
Founded in 2012 and boasting offices in San Jose, New York, London, Cape Town, and Johannesburg, Snapt is proud of its close partnerships and integrations with popular and niche cloud, container, and VM ecosystems.
Snapt not only offers unique tech solutions, but also unparalleled technical support built on experience. The team at Snapt developed the only unified application delivery platform designed for centralized security, visibility, and control for multi-cloud, hyperscale, and hybrid environments. This unmatched expertise is what makes them the best answer to issues stemming from today’s common online pressures of scale, complexity, and compliance.
Snapt is also well served by CEO Dave Blakey, who is not only passionate about what he does at the company but is himself a thought-leader in highly scalable architectures, cloud-native applications, and machine learning — all of which enables his revolutionary team to push the very boundaries of scale and agility.
And when it comes right down to it, that revolutionary team is what really sets Snapt apart from competitors. Snapt is a developer-first company, building solutions for like-minded users and providing the best support in the business, with an average support response time of only four minutes — for all users, regardless of their package. Because Snapt is, at its core, a company that values the people and communities it serves.
E-commerce is growing rapidly, and website infrastructure must run to keep up. For brands ready to grasp this opportunity and scale exponentially, Snapt stands out in the marketplace as the most valuable resource to help them conquer the complex challenges of online retail.
In E-commerce, nothing is more important than a website that performs under pressure. So for companies pursuing success on Black Friday and beyond, it’s time to invest in long-term web solutions or risk being left behind.
