Fredrik Lindros, CEO of Speqta, teaches us how to ‘uncover gold’ with their newly released advanced bidding tool, Bidbrain. A growth acceleration and investment optimization tool that has an AI capable of calculating—according to Fredrik—as fast and as intelligently as a thousand Einsteins put together!
Learn more about Fredrik Lindros and how you can hyper-segment all outcomes to find the best converting ads with this new SaaS tool in the interview below:
What is something about you that not everyone knows?
Fredrik Lindros: I used to work as a professional magician. This was way back. At the time, I was obsessed with putting myself out there and getting over my dislike for public speaking. And, sure enough, after a bit of time working odd gigs at kindergartens, company gatherings, and various other stages, I began to slowly develop—not just sleight of hand—but also excellent presentation, communication, and marketing skills.
It was certainly an unorthodox way of learning how to present myself in a way that is engaging enough to capture the attention of my audience, but I can’t find it in myself to ever regret the experience. I learned a lot from that time in my life, and I look back on it fondly even today.
What are your typical days like?
Fredrik Lindros: I’m the type of guy that wakes up very early and goes to bed just as early. I’m talking about waking up at 4 to 5 am, making coffee, and getting to work a full two hours or so before the rest of my family even wakes up. When ‘regular’ waking hours finally do come, I usually head straight to the office to see who’s there for the day. I tend to host meetings at 0900 hours, which could be anything from talking with customers, potential partners, investors, etc..And I regularly communicate with others through email or Slack throughout the day.
I prioritize efficiency when it comes to my day-to-day processes because I like to spend as much time with my children as possible. Although, occasionally, just to keep up on my health, I do spare the odd day or so taking a run around the woods or the lakes around the house or playing paddle tennis.
What words of wisdom do you have for other business owners that are about to release a product of their own?
Fredrik Lindros: We put our heart and soul into designing and testing Bidbrain so that we could be proud to offer it to our clients. And, as a team, our focus was always to create a work environment full of open dialogue. An example of that is that we’ve developed Bidbrain together with a large potential customer of ours.
Skepticism or, even, blind determination can get you somewhere. Or, at the very least, keep you on your toes. But there’s nothing that can beat the power of open communication when designing and releasing a brand-new product. It’s not only the best way to get things done, but it’s also the only way to get things done right.
For Bidbrain, what type of customers are you targeting?
Fredrik Lindros: For Bidbrain, our target customers are retailers in the e-commerce space. That is, retailers that sell online and regularly advertise their products through Google Shopping Ads (Product List Ads.)
What would you say has been the most satisfying moment you’ve experienced while working on Bidbrain so far?
Fredrik Lindros: We had regular customer meetings for much of the beta-stage of Bidbrain’s development. And there’s just nothing more satisfying than seeing our customer’s faces when they see how much we’ve increased their sales at the same CoS (Cost of Sale) or determined ROAS (Return on Ad Spend) percentage.
The most memorable instance had to be the first customer we tested with. It was a smaller store that belonged to a larger e-commerce group. At that time, waiting for the results had been pretty nerve-wracking, but, in the end, we found that we were able to boost their sales 5x more than their average before using Bidbrain at the same CoS.
That was, not only satisfying but also a very inspiring moment for us. It was surprising even to us, since the AI beat our own expectations.
How does one use Bidbrain? What kind of value does it offer?
Fredrik Lindros: Bidbrain, in the hands of our customers, can multiply sales up to 5 times at the same CoS or ROAS percentage. With average results boasting at least a 10-40% increase of sales (at the same CoS/ROAS %), or a reduction in CoS at a given amount of sales.
As for value, we’re proud to announce that Bidbrain’s AI technology was designed to seamlessly integrate into a retailer’s Google Ads account. This is so our customers can see, in real-time, how the AI engine is placing their bids for different products at different times, allowing them to keep all data for themselves, gain additional insights, so that they can more easily create updated bidding strategies for future campaigns that work for them.
Also, unlike other options in the market, Bidbrain not only learns fast, but we’ve also ensured that it will continue to evolve as our customers evolve. With the AI’s massive brainpower, retailers of any shape and size will be able to use Bidbrain to almost literally dig for gold, simply by adding more structured data to fuel the AI so that it can better predict which ‘gold’ to search for. It is this that ultimately allows BidBrain users to drive higher converting traffic.
