Where would the business world be without good, old competition? There’s nothing that will light the fire under an entrepreneur’s heels, like knowing that someone, somewhere, is having a similar idea they’re trying to bring into the market. It’s an incredible driving force, for the benefit of the business and the world as a whole.
When it comes to Adamm Miguest, the competition looks best when he can see his competitors in the rearview mirror. So far, he’s managed to separate himself and his business from the pack very effectively. Here’s how he makes sure his promotional business stays ahead of the others.
He Knows the Terrain Very Well
Some platforms are more popular among marketers than others. When it comes to Facebook, Twitter, YouTube, and especially the search engine Google, marketers will race to show which one knows more about it and has better tools and more insights to share with their clients.
With TikTok, however, things stand a bit differently. Marketers still haven’t figured it out completely, so there’s only a handful of people who know how to use it well enough to market or promote anything.
Adamm is one of those people. He knows the ins and outs of TikTok, its content, and the people who create content for it. He also managed to make a niche for himself and Rapid Launch Media, his startup, by becoming a broker for promotional services on the platform.
He Has Direct Access to the Most Valuable Assets
Usually, reaching anyone who could be described with the word “talent” in its show-biz meaning is a dreadful process. There are tons of people to go through, including managers and personal assistants. Sometimes, a simple message can travel long enough for the window of opportunity to do business to close.
Adamm has solved this problem by having direct access to talent. Because he got to know digital influencers in his previous line of work as a successful photographer, he has the contact information for all the influencers his clients could need.
That’s direct contact too, circumventing the time-wasters in the process and ensuring a timely content creation. So when Adamm’s client needs something to happen quickly, Adamm can deliver because he knows just the phone number he needs to call to get to the right influencer.
He’s Been Through the Process Before
Some people stumble upon a fertile industry in the first go at entrepreneurship. They don’t stray around too much, they stick to what they know, and even though they are probably missing out on a whole world of opportunity to learn things, they are happy in their comfort zone, coloring within the lines.
Adamm, on the other hand, came to this industry after a failed attempt to develop and market a blockbuster app. The idea was good, but there were issues with the execution. Still, it taught Adamm many tough lessons one can only learn through failure.
That’s why, today, Adamm has work ethics that are second to none. He understands that hard work is the key to success, no matter how many stories saying otherwise he heard. By knowing which mistakes to avoid and which moves to double down on, Adamm has an edge on the competition. Thanks to his focus on innovation, he’s bound to keep it, too.
To keep up with Adamm, follow him on Instagram at @itsadamm.