You don’t have to go to college to have a great job, and frankly, a degree doesn’t promise one. Ryan Fusco, DMAXRYNO on YouTube, and founder of WORKFORIT Apparel wants to educate people of the value of skilled labor. With his brand and YouTube channel, he is getting to let people know that skilled labor jobs are not any less than a traditional office job and are a real job option for their future.
With $250 Ryan launched WORKFORIT apparel and continued to reinvest the profits back into the company. “You absolutely do not have to be a millionaire to start a business or turn an idea into a brand and product. You just have to know how to properly budget and stay as small as possible without the sacrifice of quality and service,” he explains. This company has paid for its own growth because of how Ryan and his team worked to keep the expenditure and overhead as small as possible.
“I am a perfectionist, I am very passionate about the way my brand is portrayed, how my products are packaged, and how in line the tape on the box is. We even do all of our outsourcing so that we can make sure that our customers get the absolute best in product quality and our service,” Ryan says. He or one of his team members are one of the last people to inspect an order when it is boxed up. “Finding employees that share this passion is hard. We’ve also struggled to find manufactures willing to make certain products that we once made in house.”
Ryan and his team’s goal is to not only be one of the top brands in “blue collar” apparel, but any and every faction of life that requires you to work for your results. They’ve been working on a line of gym apparel, and will be moving into trade specific workwear as well soon. They sell apparel ranging from hats, t-shirts, tank tops, crop tops, sweatshirts as well as accessories such as lanyards, key tags. Their number one sellers are their decals. “Those always go really quick once we restock,” he says.
When Ryan started WORKFORIT apparel, it was an attempt to restore pride in blue collar work as well as promote it to the next generation as not only a great career path to get into, but one that allows for unlimited growth potential. His YouTube channel is one of his favorite sources of spreading blue collar work appreciation and insight. “I started a YouTube channel to share my life, career and successes with the world. It’s currently at 342k subscribers. I constantly get messages from people who are either in high school and my videos helped them decide a blue collar career path was for them despite pressure from others, or those who quit their jobs to chase their passion of working with their hands. It’s extremely touching,” Ryan says smiling.
From the beginning of his journey he had about forty-four orders the year WORKFORIT first launched. Now, they are projected to ship out 17,400 orders this year. “We are ranked in the top 2% of online stores that were launched the same time ours was,” he stated.
WORKFORIT is one of the leading online apparel brands and continues to grow. Ryan has the ability to share his passion, offer really great products and design and educate people on how skilled labor is something to be proud of. “It’s really amazing to get to see the impact of all of this and be successful,” he says beaming.