One great way to make sure that your brand or company can reach a wide audience is to ensure that you are also spending time building a community. We spoke to Jared Van Yperen, Owner of Vintage Muscle to discuss how they were able to build up their community and add to the fitness community.
Vintage Muscle is a company that focuses on creating easy-to-use supplements for the everyday gymgoer. Jared Van Yperen says, “Vintage Muscle is all about creating easy to use muscle building stacks for the average gymgoer. And what makes our product so special as we really go out and find these state-of-the-art ingredients and more exotic supplements that the typical supplement brand won’t use.”
Vintage Muscle has decided their focus on their customers and put their needs above all else, to ensure that the needs of the customers are met. “We start with the customer, what the customer needs, where the customer is in their fitness journey, and what the customer can’t find in the market right now. We dose our products and create our products for the customer. And it’s a real customer experience-oriented company,” says Jared Van Yperen.
Once the customer’s needs are met, you can see how not only are they closer to their fitness and health goals, but their entire lives are also changed. Jared Van Yperen says, “It just affects such a wide array of their life, that when people buy a Vintage Muscle stack, it turns into a whole revolution of their lifestyle because they get into the community and it’s why I fell in love with fitness as a whole because it goes into all the other different parts of your life.”
This can be seen in the testimonials of their customers. Jared Van Yperen first spoke on the success story of the general manager of Vintage Muscle.
He says, “Terrence, he used to be an overworked contractor and he had all sorts of back problems and he felt like he could barely get out of bed in the morning. I helped him put together a care package type combo, and it drastically changed his mood, libido, and recovery from work. Even his wife’s said it was like he was a different man.”
Jared Van Yperen also talked about Blaine, another client that Vintage Muscle was also able to help. “Blaine was also kind of an overworked mechanic and he felt like he couldn’t survive as his body didn’t have the resources to keep up with how hard he was pushing himself. So with the help of the 19NOR stack and the Epi-Andro, he really feels like a new man and his physique has drastically changed. He’s up like 30+ pounds.” says Jared Van Yperen.
Vintage Muscle so far has successfully managed to gain over 16,000 followers in their Facebook community, where they share fitness tips, discuss their journeys and ask more detailed questions about various Vintage Muscle products. They also managed to accumulate over 3500 subscribers on their Youtube channel, where they share information about their products, as well as tips on how to use their stacks effectively to get the most out of the product.
“We love our community and to be able to continue delivering good products and great service to them is extremely important to us,” says Jared Van Yperen.