The world’s #1 digital magazine, The Hype Magazine, and its founder and CEO, Dr. Jameelah “Just Jay” Wilkerson, celebrate the outlet’s 20th anniversary in June 2022. As part of the celebration of two decades as an integral part of the media industry, the outlet will share its long and storied journey via a series of shorts published via its YouTube channel and streaming television platforms. Segments of the docuseries are currently in production and will be released incrementally throughout the year.
Founded in 2002 as a one-page community newsletter to service the Indiana market by Dr. Wilkerson, The Hype Magazine rapidly took hold. It evolved into a regional magazine that became the voice of the midwest. Hype enabled breaking acts from outside of the market to gain access to a much-coveted and untapped region of the United States. Servicing a rapidly growing fanbase across the country, The Hype Magazine added its web portal just nine years behind the public release of the World Wide Web in 1993.
Combining The Hype Magazine’s physical presence with its online portal, it began to popularize and transform the “ezine” or “webzine” into the now popular format of “digital magazine” in the early 2000s as well.
The Hype Magazine’s accomplishments and development had sought and supported breaking artists long before the mainstream caught hold. Often the outlet provided the very first magazine cover for artists like Ludacris (March/April issue 2005), Soulja Boy (Issue 24-08), Jazmine Sullivan (Issue 27-09), MGK, Snow Tha Product, GRAMMY winner Whitney Peyton, Ty Dolla $ign (2012) and more. Gracing its more current impact covers (print and digital), you’ll see the likes of K Michelle, Nick Cannon, Yo Gotti, Rick Ross, Florida State Senator Randolph Bracy, Charlamagne Tha God, Yella Beezy, Bobby FishScale…the list goes on.
As a digital powerhouse, The Hype Magazine is home to more than 40,000 articles and posts featuring household names and those on the cusp of stardom.
In 2013 The Hype Magazine took to the retail newsstands claiming space in significant book retailers Barnes and Noble, Books-A-Million, select military bases, and even catching the attention of collectors who would buy issues in bulk and re-sell them on E-Bay and Amazon!
The Hype Magazine network has expanded to include multiple magazine titles with the LGBT magazine Raynbow Affair and streaming television and radio positions. CEO Wilkerson is also extending the brand’s reach via various other high-end ventures to be announced throughout 2022.
About The Hype Magazine
The Hype Magazine is a lifestyle and entertainment publication covering everything news from Hip Hop to Hollywood. Hype, which stands for How You Perceive Everything, prides itself on being a trusted platform from which news and interviews are delivered without adulteration from its contributors or editors. Hype enjoys a global audience of approximately 1.4 million across its multiple platforms and social media profiles, making it one of the most impactful independent portals in the industry.
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