Although some orthodox individuals express their disapproval towards the unconventional and rapidly-changing environment of the millennial era, the generation has proven itself to be a breeding ground for scintillating innovations of the most unlikely things. And one subject that rose above during these inventive times is the growing support for local communities. True enough, local brands have slowly been supported and wholly recognized by people. And because of this revolutionary step towards highlighting the beauty of these brands, they began to possess the ability to thrive even in the most competitive pursuits. Seeing the beauty hidden underneath these local brands and products, Lizia Santos decided to create City Catt – a platform where she can ultimately showcase local communities for the world to marvel at.
As a passionate traveler, Lizia Santos found solace in being able to set her feet on unfamiliar places that tell stories capped with local and authentic experiences. One would often see Lizia’s photo albums flooded with beautiful sceneries that highlight the local communities from around the world. With a family of her own, Lizia wanted to share her love for travel with her husband and children. However, Lizia’s wishes for her family’s unique travel experience were always cut short because of how seemingly commercialized most sources of information have become. And because of this, Lizia found it challenging to discover local treasures through published articles from various sources. Impassioned to fill this gap, she created City Catt.
City Catt is a platform designed to help individuals maximize their travel experiences by providing them with unique information that makes people feel like they are one with the locals. The company especially takes pride in its state-of-the-art methods that use the rich knowledge of local communities and influencers to provide travelers memorable experiences. City Catt is also family-friendly, which means that the knowledge that they obtain from their sources are duly screened.
But aside from the company’s groundbreaking sources of travel experiences and information, City Catt also actively facilitates the traveler in planning trips personally made for the latter. Unlike most tourist agencies that provide individuals a fixed and straightforward trip schedule, City Catt takes into account the traveler’s likes and dislikes, as well as the latter’s goals and interests for the trip. In fact, some of the company’s trip categories highlight special arrangements for foodies, families, night-owls, local enthusiasts, and the like.
Although City Catt’s innovative pursuits come from a brilliant team behind its curtains, the company owes much of its promising pathway to the frustrations and perseverance firmly held by its founder, Lizia Santos. Being a person whose life previously and vehemently revolved around journalism, Lizia took two steps back before she decidedly led City Catt to its success. So, she surveyed around 700 people and found out that about 67% felt the same way as Lizia felt during the planning process. Relieved by this fact that she was not alone in her frustrations, Lizia then started to form City Catt.
Although the digital age may have changed the way people do and move things around, some industries have catapulted towards what was previously regarded as uncharted territory. Through City Catt, Lizia Santos hopes to create an avenue for local communities to fully showcase their magnificence around the world.