Life has a funny way of taking people from one journey to another. One day we can be walking down a path we believe we’re meant to take and suddenly find ourselves shifted by the winds of change towards something better. Stefany Rucker herself never thought that she would create a business in an industry that she loves. Her company, Charmed by Rucker, has been taking the fashion world by storm.
Stefany Rucker’s journey to the fashion industry was serendipitous. Initially, she graduated with a degree in Communications & Media Arts, Public Communication, and Interpersonal Communications from the University of Houston. Throughout her time in college, Stefany had a hobby of dressing herself up. Her style would not go unnoticed as people often complimented her. Eventually, Stefany took a chance and started booking family members and friends she was close with as clients. From there, her passion sparked into a flame.
Most people fell into hobbies that would hold their interest for a certain period, and Stefany was wary that she would be falling into something similar. However, as she continued with her work, awareness dawned on her. Working in fashion wasn’t a burden, and she never lost interest. Stefany decided to move past fashion as a hobby and turn it into building and developing a brand, giving birth to her brand Charmed by Rucker.
Founded in 2017, her hobby that started around friends and family generated referrals that led to a full-blown styling and image consulting business. Charmed by Rucker revolves around Stefany’s belief in unlocking people’s potential by helping them grow in confidence and giving them the extra push to go after the things they want in life. The brand specializes in fashion shoots styling as Stefany aims to turn Charmed by Rucker into a household name in the fashion & style industry. She works with a team focused on personal and tailor-fit styling services that can bring out the best in all of their clients.
Stefany has been able to keep her business through the years thanks to her knowledge in creative directing and relationship building, which she learned through college. Charmed by Rucker has gained loyal and repeat customers thanks to the excellent & personalized service and the bond & relationships Stefany has built with her clients.
Charmed by Rucker stands out thanks to Stefany’s high standard of hospitality. As a Christian, she incorporates Christ-like behaviors and practices that complement her infectious and genuine personality, giving credibility to her character. Stefany’s behavior and ability to bridge relationships between brands and clients attribute to the success of Charmed by Rucker. Many clients have gained brand ambassador opportunities and invitations to Fashion Week.
Amassing years of experience in the fashion and styling business, Stefany Rucker has a long-standing record of satisfied clients in the fashion industry. She hopes that her reputation, work, and hospitality will bring in celebrity clients representing her brand. Stefany is also enthusiastic about the prospect of building brands for fresh faces who have yet to take fashion by storm and bring it to another level.