Entrepreneur and business management professional Sabira Arefin has just launched a new and innovative data technology company, IDMap.
IDMap is a technology company that has developed a records discovery and advent platform which leverages device studying to gather and correlate diverse, traditional, and non-conventional information points with social intelligence to construct the surprisingly correct enterprise and patron statistics sets, in real-time, across the globe.
IDMap creates precise spinoff information products via combining statistics diagnosed via their discovery and introduction platform with records belongings furnished by their publishing, advert exchange, and crowdsourcing partnerships. These channels enable IDMap to curate and augment fact units to power B2B and B2C sales and advertising and marketing campaigns, client retention and courting management offerings, place-based offerings, seek and mapping portals, demographic and firmographic concentrated on, and media marketing at scale in multiple industries.
IDMap’s discovery and creation platform is able to drive sales and target potential customers in a variety of channels, offering creative solutions including lead generation and audience buy, APIs and bulk data, marketing, and brand content expertise. So how does it work?
IP Address to business targeting
“Our software is able to identify real, reachable customers with our proprietary IP targeting technology,” Arefin states. “We determine potential audiences by analyzing customers’ buying intent.” She states that IDMap’s intelligent technology can connect the dots, so to speak, from a customer’s physical address to their IP address and study their internet search history and local store visits via mobile device location.
“This lets us know where people shop, what they buy, what they look for and aren’t able to find, and more,” she says. “This lets us target exactly what they want and it helps everyone. The businesses are making sales, the customers get what they’re looking for.”
Geofencing to beat out competitors
IDMap has created a proprietary geofencing technology which creates what Arefin refers to as a customer conversion zone. “Once we have applied ID targeting,” she says, “we are able to guide customers into this conversion zone. Once there, they are shown carefully curated ads designed to show them what they have to offer based on their shopping and buying history and preferences. This gives them an edge over the competitor.”
Smart digital advertising increases ad ROI
“Our laser focused programmatic advertising technology delivers ads to the potential buyers,” Arefin says. “Our platform connects multiple data points – purchase history, browsing history across multiple devices, Google searches, and more – and identifies buying intent. For example, say Mrs. Smith has done multiple searches on her computer, tablet, and smartphone for local florists, and you own a floral shop. We know she wants flowers – we know you sell flowers. It’s just connecting the two and making sure your ad pops up before your competitor’s does.”
She adds that IDMap’s data and technology can help grow business in a huge variety of industries, including utility providers (TV, internet, phone service, etc.), car dealerships and auto repair shops, real estate agents and brokers, restaurants (from fast food to a local diner to an upscale supper club), charities and fundraising, healthcare offices such as dentists and physicians, political campaigns, financial services (banks, credit unions, lenders, and more), and even direct mail companies.
IDMap’s future goals in healthcare
After her personal battle with cancer, Arefin has seen the data needs of the healthcare industry from both sides, and sees that IDMap has the potential for application in this field.