Social media is a powerful tool. People spend a considerable chunk of their time every day on these platforms, yet many are still unaware of its potential to influence. Social media affects people’s daily lives, their lifestyles, and their choices, if not dictate them. In this day and age, digital literacy and presence are crucial not only for those aiming to widen their horizons and grow their careers but most especially for businesses.
Today, numerous marketing companies have emerged, and many older ones have evolved to set themselves on a simple task: to help businesses grow their reach digitally. One particular company that stands out with its vision is Weezle—a digital marketing agency focused on delivering efficiency and growth.
Weezle was founded by Austin Pray, an expert in both creative and business industries. He grew up with love for both industries, having a dad who was a computer engineer and a mom who owned a restaurant. With his parents’ influence, he learned how to mesh both creative and scientific skills effectively and use this to help other businesses. In 2013, Austin graduated from Colorado State University in Fort Collins and went to work several years as a general manager for multiple restaurants. Using the knowledge he gathered from taking online coding courses on the side, he started marketing for the restaurants he managed. Austin soon realized that he had a passion for marketing—particularly his capacity to help others with it.
The company began as a part-time marketing agency that catered to the business needs of Austin’s friends and family. Soon, it became a Hospitality App, and now, Austin prides himself on its establishment as a full-time marketing agency. The Weezle App is currently in a beta phase, which may be downloaded for free on iOS and Android phones. Austin is open for feedback, particularly on the app, which he plans to keep developing further.
Today, Weezle has helped out various companies in the clothing, book, restaurant, fashion, and automotive industry. The company specializes in Shopify, Weebly, and other platforms for businesses, as well as being a Wix Partner/Expert. They have successfully worked with clients to incorporate email marketing, campaigns, and Google ads for their businesses.
“Social media is one of the highest neglected free tools to a business, and they are missing out on a large chunk of the pie. This is where you build trust to gain more attention towards your business,” Weezle states on its website. The company aims to increase awareness on the value of having one’s business online and is committed to simplifying this transition process as much as possible.
Weezle is eager to connect with more local businesses that need assistance in establishing and strengthening their online presence. Through the app, the company helps local users wanting to
find the best local businesses online as well. Weezle understands that many are on a tight budget, especially now in the midst of a global pandemic. Despite this, it aims to continue empowering businesses, for it believes that now is the best time more than ever to do so. The company’s website reads: “We are in efforts to stay the most affordable because once again, we understand.”