In the past decade, the world has seen the continuous impact of technological innovation in everyday lives. With the evolving platforms that the internet provides, brilliant minds have been influential in creating breakthroughs that have paved the way to make lives easier. Cryptocurrencies especially have been one of the most talked-about topics in the past couple of years as individuals and collectives have realized how beneficial they can be. Joining the trend is digital agency Adyouwish Digital, which has partnered with La Birra Bar to develop their unique NFT collection.
Adyouwish Digital provides clients with the best digital marketing solutions to help them grow and revolutionize their respective markets. With offices in Miami, Mexico City, and Buenos Aires, the agency has developed a strong reputation in the digital space and takes pride in being one of the pioneering digital agencies in Argentina. Since its inception, Adyouwish Digital has collaborated with renowned companies like Aldo, American Express, Costco, Danone, Ferrari, and Imax, to name a few. In addition, the agency has developed digital communication strategies throughout its operation, executing successful marketing campaigns in different markets to help brands grow, conquer different areas, and accomplish their goals.
La Birra Bar is a family-owned burger shop that has grown steadily in the past two decades. Initially starting in Argentina in 2001, the shop is renowned for offering 100% self-made products with premium raw materials. Blending their own patties and making their own bread and toppings, La Birra Bar reached a milestone when it opened a branch in North Miami Beach.
Recently, the two brands entered a partnership to revolutionize their respective markets by becoming the first restaurant in Miami to develop its own NFT collection. Aligned with the Miami tech and crypto scene that has brought the magic city into the spotlight for its innovation and tech rise, La Birra Bar has launched its NFT drop earlier this October. The Genesis Series is a one-of-a-kind collection that showcases the burger shop’s different logos throughout its twenty-year run in Argentina. Additionally, their drop will have some of the best-selling burgers that propelled La Birra Bar into fame.
NFT holders of the Genesis series are given the opportunity to have early access to the next launch: the Alfa Drop, which is set to reveal the Roadmap 1.0 with different perks and benefits for La Birra Bar NFT holders.
“La Birra Bar takes pride in having a unique and premium quality product. It is the go-to burger shop chosen by most foodies who crave the best hamburgers,” shared the team, “It’s innovative and has an on-point vision for their brand’s future.” Adyouwish Digital founder Juan Allen added, “La Birra is an ideal partner to carry out this project since they’ve been leading the way for years in many aspects. They also have a significant number of followers. It is a privilege to work with the first Argentina burger joint to open its doors in the US. I have no doubts there will be several in the hospitality industry to follow this trend.”
While their endeavor has only just begun, Adyouwish Digital and La Birra Bar are optimistic in the prospect of onboarding new brands to the NFT space.
Learn more about La Birra Bar and Adyouwish Digital by visiting their official website.
