Have you worked long hours to set up a website for your new business? Your next challenge is to ensure that they find you and not a competitor when people search for a product or service.
How to bring Organic Traffic to your Website?
There are lots of creative ways to increase organic traffic without any cost. The best way you can to earn more leads and revenue is to learn digital marketing strategies on how to increase organic traffic to your website. We can help you develop your digital marketing strategy framework to increase organic traffic to your website.
Check out these top seven tips shared by Digital Marketer & Entrepreneur Jiten Thakkar to help you increase organic traffic to your website. Read on and learn more about our helpful information for the latest digital marketing strategies that can help you increase organic traffic!
1. Make Your Posts Appealing
Optimize your posts for your readers by creating quality educational content to engage your ideal audience. It will naturally increase traffic to your website.
Apply the following tips to format your posts. It will help to increase the readability of your content:
- Write the best quality content you can:
First, your writing must be above par. Formatting is essential, but you need excellent ideas delivered compellingly. Edit your posts to correct grammar and spelling.
- Shorter, concise paragraphs:
As a rule of thumb, limit paragraphs to 3-4 sentences. Use fewer one-sentence sections and prevent your post from looking like a to-do list.
- Varied sentence lengths:
It is challenging to follow long sentences on a computer or mobile device; however, they are useful when used sparingly — mainly when mixed with shorter sentences.
Use language and style that is clear for your audience and will keep people on your pages longer. It will lead to improved rankings and help you increase organic traffic to your website.
Your digital marketing strategy should be to appeal to a larger audience with a variety of posts. Interweave shorter, news-based blog posts with longer articles and videos, infographics, and data-based pieces for maximum effect.
2. Write Enticing Headlines and Meta Descriptions
A captivating headline is one of the essential parts of your content digital marketing strategy framework.
A useful title tag and meta description provides a valuable opportunity to attract visitors and increase organic traffic to your website. Without an eye-catching headline, the most comprehensive blog post will not reach your target audience.
Study the art of writing great headlines. Experiment with different headlines before you finally decide on the one that will bring the most organic traffic.
3. Blog Regularly – Focus on Blogging
Creating a blog is an excellent digital marketing strategy to widen your audience. This strategy brings more traffic organically to your website. It reinforces your social media presence and enhances your position against other companies. Through blogging, you share vital information that users find valuable. Your blog can be used as a platform for your digital marketing campaign and drive organic traffic to your page. Blogs are versatile and create opportunities for you to reach out to people who can link back to your posts on their page, bringing organic traffic.
4. Use Relevant and Long-tail keywords
Are you wondering how else to increase organic traffic? Choosing the most relevant keywords on your site plays a crucial role in helping your pages appear ahead of relevant leads.
Enable your target audience to find your website effortlessly by using relevant keywords.
You can find relevant keywords for your page by:
- Using keyword research tools to research for fitting keywords
- Focusing on terms related to your industry
- Employing 3+ words (long-tail keywords)
Finding the right keywords will ensure that you generate organic traffic through more clicks and interested leads to your page.
5. Promote your Web Pages on Social Platforms
Analyze the digital channels you are currently using, for instance, websites, blog content, social media accounts, word-of-mouth advertising, and Google Adwords.
The question you need to ask yourself is how effective they were in bringing organic traffic to your page, and could they get used next year?
Your future digital marketing strategy process does not have to incorporate all these elements, but it should use those that were the most effective in the previous year. For example, a landing page that has been effective in generating leads should be improved and used again as part of your strategy to drive traffic tomorrow, the next month, and the following year.
6. Video as Marketing Strategy
Text-based content is an excellent marketing strategy, but you should not overlook the value added by using videos to engage new visitors and making your site more attractive.
Data shows that the information received through visuals get retained at a significantly higher rate than from text. Make video marketing part of your digital marketing strategy framework to engage and retain your audience and drive organic traffic to your website.
7. Ensure a Friendly Experience for Your Visitors
Hire an online marketing consultant to connect with potential customers, and attracting large numbers of visitors to your website is vital for your business. Your digital marketing strategy should be that your leads do not have to exert unnecessary effort to connect with you.
Do not ask visitors for irrelevant data on your landing page. Call-to-actions should be visible on the landing page as well as other pages on the website.
· Your Site Should Be Responsive
Internet browsing is no longer done exclusively on desktop computers. Now, more people use mobile devices to access the web. If visitors get forced to pinch and scroll to navigate their way around your site, they will feel unwelcome.
Even if your website is simple and basic, make it accessible and comfortable to view across a wide range of devices, even the smaller smartphones.
· Your Site Should Be Fast
If your site takes a long time to load, you will lose your audience as your bounce rate will soar. Make your pages as technically optimized as possible. You must review image file sizes, page structure, and third-party plugin features. The faster your site loads, the more you will retain your viewers.