In every industry, there is a group of educators and thought leaders that shape the business landscape. For the beauty industry, influencers like Jaye Renee’ play a significant role. As an advocate for better quality services and using the latest psychology tactics to grow beauty businesses, she’s leaving a dent on the beauty market.
By practice, Jaye is a speaker, educator, and author. But from a missional sense, the beauty expert looks to fulfill so much more. As the nation’s beauty parlors, salons, nail spas, cosmetics companies, and many other beauty brands face uncertainty due to the COVID-19 onslaught, Jaye helps thousands of businesses stay afloat, teaching companies how to get more clients and customers and stay profitable amidst an economic recession.
Jaye’s philosophy hinges on her original lead generation system for beauty professionals called the Predictable Beauty Industry Behavior System. The process brings together the latest tactics and techniques for getting clients using behavior science to understand what customers long for. Jaye Renee’ maintains that understanding the neurological workings in this day and age is equivalent to growing and scaling as a business. Jaye’s system has helped thousands of businesses get more clients and scale their operations. Consequently, the beauty behavior expert has become one of the most sought after consultants and educators in the industry.
In her twenty years of experience in the beauty industry, Jaye has committed the last ten trying to teach as many beauty practitioners as possible. She holds a professional license as a nail technician and a barber. As the industry faces the possibility of decentralization, Jaye has advocated keeping licensing boards to maintain a level of quality, accountability, and professionalism.
Moreover, Jaye provides extensive support and training to beauty businesses on how to grow their client base. The beauty behavior expert has shared her knowledge and expertise with various schools, beauty shows, conventions, and product knowledge classes, both virtually and face to face. She also provides other services to help with business development, such as copywriting consultation, sales team training, beauty business set-up, and business coaching, to name a few.
Jay Renee’ is also a well-known author. She has published two books, entitled The 6 Figure Stylist: Secrets to Exploding Your Beauty Industry Business and Creating Success by Design and Winning The Beauty Game. Both of Jay’s books have provided immense value by teaching beauty business owners and executives tried and tested strategies to tap into consumer insights and create offerings and services that become irresistible to potential customers. More than being an educator, Jaye is a practitioner of her craft. She brings together all of the best practices that she has observed and implemented in her years of practice as a beauty professional.
Jaye Renee’ has appeared on many leading publications, including Huffington Post, USA Today, Market Watch, Boston, CBS Money Watch, International Business Times, Yahoo, and many others. Jaye uses her social and digital presence to regularly give insights that will help business practitioners operate their businesses better and become more profitable.
In all her teachings and dealings, Jaye hopes to level up the standard of quality in the beauty industry and help both existing and upcoming business players thrive in the scene even in these unpredictable times.