When you are running a business, your goal is to get your message out to the masses. The more people you can reach, the greater the odds that you will generate a high number of sales. That, in turn, will help you keep your profits high, especially if you are careful about how and where you are spending your money to run your business.
But, when it comes to marketing campaigns, in particular, how can you be sure that they are worth the time, effort, and money that you put into them? Well, you need to track them. And we have compiled a few helpful tips that can help you out if you are a beginner in search of ways to track and measure your campaigns easily.
First Off, Why Track Marketing Campaigns?
As mentioned above, you need to be sure that your marketing efforts are worthwhile. By tracking every campaign, and determining how successful and effective it was at generating leads and getting people to make a purchase, you can then decide if you want to continue pursuing that strategy or if you need to make changes. In other words, you can figure out if a marketing campaign is one that you should repeat or if you should take a totally different approach the next time you need to launch a promotional campaign.
Use Call Tracking to Monitor Calls That Come In
Let’s say that you have created some ads and put them up online, such as on social media and on Google. You might have also asked for help from affiliates and influencers who can reach your target audience. In those ads, you have shared a phone number that you would like potential new customers to call in order to get more information about your products and services, as well as to place an order if they want to buy something from you. While that’s a great idea, if you aren’t tracking the calls, how will you know if the ads were effective? This is when powerful analytics for your call can come in handy, and you can get a price here for a service that will make call tracking a snap.
Track Traffic to Your Website
Another way to track the effectiveness of a marketing campaign is by keeping an eye on your website’s data and traffic. Are you noticing an increase in the number of visitors who are coming to your website while a marketing campaign is active? This means that it may be working. But unless you have a specific link that you are using to drive people to your website, it can be difficult to assess whether the hits to your site are directly from a marketing campaign or not. So, in the same way that you would use a unique phone number for call tracking, you can also use unique links that you give out to affiliates or place in online ads to drive traffic to your site. Then, you can see how many people clicked through from those specific links.
To summarize, there are several ways that you can go about tracking your marketing campaign, whether you opt for working with affiliate links or call tracking. In fact, if you’re interested in learning more about call tracking around the world, such as Canada, you can get the price here: https://dialics.com/call-tracking-pricing/canada-ca/. And, don’t worry, once you get the hang of things, tracking marketing efforts will become easier.