Generally, people who excel in a particular field are given praise, encouragement, and, most importantly, incentive. However, this has not been the case for student-athletes who have been limited from receiving compensation or payments despite having their name, image, and likeness, or NIL, used by established brands and organizations. This unfair practice sparked outrage in the community. As a result, in June 2021, the National Collegiate Athletic Association (NCAA) revised its policy, allowing these talented young individuals to monetize their careers through brand sponsorships, commercials, and endorsements.
While this change is undoubtedly a monumental win for these well-deserving and stellar student-athletes, many are confused or unsure about how to navigate this new opportunity. Cognizant of this, visionary and entrepreneur Zach Beebe has founded NILManagement.com, a talent management company.
The enterprise, based in Columbus, Ohio, specializes in Name, Image, Likeness (NIL) and brand identity for athletes at the collegiate and professional levels. Since its inception, it has handled countless elite clients with more than 50 of the NCAA’s top NIL. This impressive clientele list includes CJ Stroud, the leading Heisman hopeful.
Zach’s unrivaled expertise in management has played a pivotal role in the success of NILManagement.com. He has been in the management industry for over 12 years, primarily handling musicians and artists. Aside from that, what makes the enterprise stand out is its non-transactional approach. Every single person under its wing is not only treated as a client but as a family.
When asked to share what motivated him to create such an inspiring culture, he meaningfully responded, “I’ve always said relationships and experiences are the true keys to success. So with that being said, the company was founded on just that. Plus, knowing I could protect my friends from making the simplest mistakes was a huge motivator. Whatever you put into the universe is exactly what you’re going to get back, be positive and help others!”
The founder added, “We love working with their parents/inner circle as well. None of this could be possible without my business partner Ed Brown. He has been an attorney for more than 13 years; this has been a huge benefit to the brands we work with, our clients and their parents. It helps to protect, educate, and expedite these big brand partnerships while providing max ROI.”
Bigger and better things are on the horizon for the enterprise and its clients. The venture intends to leverage its upward trajectory through intuitive strategies. As Zach proudly shared, “We have negotiated well north of two million dollars worth of deals for our clients. Plus announcing a big partnership that will help transcend the NIL marketplace for athletes and their fans!”
As NILManagement.com skyrockets to the top, it remains steadfast in its vision of helping athletes build a vast network of lasting, solid working relationships. Finally, when asked to share valuable advice to current and prospective clients, the founder said, “The company you keep is a huge factor to not only your personal growth but your newfound business opportunities that are on the horizon through the recent NIL bill that was passed. These are exciting times, but with exciting times comes great responsibility, and that’s what we’re here for… to help guide and educate.”