With the endless opportunities the world of fashion has created, businesses and individuals alike were bound to find unique ways to grow their brands. And with its introduction, companies and individual entrepreneurs alike are fighting to get to the front and tap into the fashion world. Two young entrepreneurs have recently stood out from the eager masses, Jacub Sanderson and his brother, Carter Sanderson. They founded Noncapti, a fashion brand to raise money for the upliftment of society.
Jacub Sanderson was building a name for himself, and a successful business. Only 21 years old, he has already founded and established his fashion brand, Noncapti that does drops around issues they think are important. For Jacub, it isn’t about fame or money, it is his passion for creating services that people need and to spread awareness for what the drop is all about.
Jacub’s goal is to create meaningful, impactful, and a lasting fashion brand in this hyper-competitive market with a purpose. They donate 15% of profits towards charities and foundations that help awareness and make a difference.
Jacub stated, “I think fashion brands are beginning to understand the importance of growing awareness. Most companies have seemed to come around, it’s only a matter of time until a few peers begin to see the value of it.” Noncapti has been able to quickly establish itself as one of the premier fashion brands and by giving away part of the proceeds.
And while this may come as unbelievable to many, Jacub’s brand has made its way into the leaders of all industries. Through Noncapti and his personal connections, Jacub wants to grow a community that wants to see change. He wants each drop to feel like a whole experience, not just a transaction.
For culture and art enthusiasts, Noncapti is one you are going to have on loop. Noncapti brings together the true essence of the streetwear staple. Their designs are created and printed by them. It serves as the fashion brand that celebrates the street in the purest form, bringing out the passion, determination, resourcefulness.
The opportunities in a relatively new industry have multiplied in number, and many young entrepreneurs are working to get their names at the forefront of the field. Really, a fashion brand has never looked this good before with a purpose.
As he continues to dominate the arena he has created, Jacub may be faced with new copycat competition, or more traditional academics adopting his tactics. But with his unique approach for his fashion and ability to awareness for social causes, he will likely not be going away anytime soon.