In a very short time, artificial intelligence (AI) has become the go-to business tool for organizations in virtually every sector. Its capabilities are empowering businesses to automate processes, obtain fresh insights, and facilitate greater scalability, to name just a few of its benefits.
For some organizations, however, AI has evolved to become more than just a tool. By leveraging AI to empower virtual companions, businesses are facilitating the transition of AI-powered platforms from tools to trusted friends.
“The journey of AI has been transformative,” shares Sanjana Bandara, CEO of Deeva.ai. “Initially, AI was largely about efficiency and functionality, automating tasks and providing logical solutions. However, with advancements in machine learning, natural language processing, and emotional intelligence algorithms, AI has transcended these roles. It’s no longer just about what AI can do, but also about how AI makes us feel.”
Deeva.ai is an interactive platform where users can engage and converse with Maya, Layla, and Vixen, three AI-powered virtual companions. The platform blends AI chatbot technology and 3D interactive features in a unique way to empower captivating experiences and AI companionship, standing at the forefront of a movement that is shifting how humans perceive relationships and companionship.
“At Deeva.ai, we’ve witnessed firsthand the remarkable evolution of AI from a mere tool to a trusted friend and companion, especially in the realm of coaching and personal interaction, says Bandara. “The engagement facilitated by Maya, Layla, and Vixen is a solution that resonates with the emotional needs of many in today’s culture. In a societal landscape that is increasingly marked by loneliness, virtual companions are emerging as not just a technological marvel, but also as a beacon of hope.”
Moving beyond functional utility
AI’s ability to personalize experiences is one of its key strengths, and AI-powered personalization is widely used in the e-commerce space, giving businesses the ability to make tailored suggestions based on a customer’s history. While this application is valuable, it only scratches the surface in terms of the utility AI can deliver through personalization.
“AI excels in providing personalized coaching by analyzing individual user data, preferences, and behavioral patterns,” explains Bandara. “In our Deeva.ai platform, Layla focuses on fitness and health, offering tailored workout plans and dietary advice based on the user’s fitness level and goals. This level of customization ensures coaching is relevant, effective, and aligned with the user’s personal growth objectives.”
Today’s AI can learn and adapt to individual users’ personalities, preferences, and emotional states, promoting them from assistants to companions who can understand conversational inputs and respond in a contextually relevant and emotionally resonant manner. Without its ability to provide personalized guidance, the shift would not be possible.
“In coaching, this evolution toward enhanced personalization means AI can provide guidance that’s not only informed by data but also empathetic,” Bandara says. “AI can now support users in achieving personal goals, whether they’re related to fitness, creativity, or emotional well-being. It can act as a high-performing coaching chatbot, offering tailored advice and encouragement that it adapts to the user’s progress and motivational needs.”
Building relationships on trust
Trust is the cornerstone of any coaching relationship. It facilitates the authentic exchange of information needed by coaches to gain a deep understanding of the issues they must address.
As AI-powered platforms provide consistent and impactful interactions, the trust in the platforms grows. Consequently, users are more comfortable with confiding sensitive information with their AI companions and coaches. This empowers guidance that is more nuanced, empathetic, and personalized.
Fostering genuine connections and authentic dialogues
In addition to providing guidance that is data-driven and personalized, AI-powered coaches are also able to engage users in a non-judgmental way, allowing them to open up without fear of criticism or bias and making it easier to develop genuine connections. The result is a coaching environment that facilitates optimal growth and development.
“Conversational AI is designed to provide empathetic and consistent responses, which are crucial in building trust and rapport in a coaching relationship,” Bandara shares. “By recognizing and responding to users’ emotional states, AI can offer support and encouragement tailored to the user’s current needs, enhancing the authenticity of the dialogue. Unlike human interactions, which can sometimes be influenced by emotions or subjectivity, AI offers objective analysis and guidance, helping users stay focused on their goals.”
Deeva.ai even programs its virtual companions to adapt to individual users’ communication styles, making interactions more natural and relatable. This adaptability ensures conversations are not just informative, but also engaging and comfortable for the user.
The incredible strides being made in the development and deployment of AI are empowering a new level of interaction between humans and technology. As AI continues its transition from a tool to a trusted friend, it opens the door to inspiring new applications for AI that go far beyond simply automating tasks. The future will be a place where AI enriches our lives by nurturing a new world of AI companionship and coaching.