The rising popularity of the iGaming industry has increased competition among casinos. Online casinos are searching daily for new ways to obtain new customers and retain them. For this reason, gambling operators formed partnerships with data companies. Advancements in technology have allowed data companies to install artificial intelligence (AI) software on online gambling platforms.
The experts at Casumo Casino explain that AI has affected how casinos do business, and it has had many benefits for online gamblers. Online casino sites can now offer safer online gambling and better cater to their customers’ gambling needs. In this review, we’ll explore the impact of AI on the online casino industry to date.
Improved Customer Service
Excellent customer service is a priority for all online gamblers. Many gambling operators fail miserably in this area, which is why their customer base diminishes. Repeat customers are the backbone of a casino’s success. Successful casinos have implemented automated chatbots that can handle various user issues. These casinos also save a lot of money on employing staff members to be available around the clock.
Enhanced Personalised Experience
As soon as you sign up with an online casino, the AI software immediately starts identifying your activity, what games you play, how and when you make deposits, and recording how much time you spend online, to name a few. The casino can then identify you for a VIP program, send you marketing emails based on what games you like playing, specific bonuses, and more. You get a more personalised experience based on your gambling needs and habits.
Monitoring Responsible Gambling
Online casinos have a responsibility to protect their customers. With today’s AI technology, players’ gambling patterns are monitored by tracking playing behaviour. If your gambling behaviour suggests gambling addiction, the casino will flag you, and you’ll be contacted.
AI is used to keep your sensitive information safe. The most powerful AI technology is employed to ensure your protection when financial information is shared. SSL (Secure Sockets Layer) encryption is a crucial mechanism that encrypts all player data. Fraud and hacking are made extremely difficult by this technology.
Limits Cheating and Fraud
All transactions and activity is monitored by AI software. The AI will immediately flag it for further inspection if the software identifies an anomaly. Many have tried to fool online casinos by exploiting bonuses or claiming bonuses twice, and they’ve all been caught. You can’t beat AI technology; it’s far too advanced.
Online gambling operators take their licensing credentials seriously. If they don’t have a licence, they can’t open for business, and they’ll lose plenty of customers. When a casino has AI technology, it’s easier for the operator to prove absolute integrity and fairness to its customers. Games are put through stringent tests, and all activities on the operator’s website are recorded should there be any future complications.
More Interactive Gaming
Live casino games have changed the online gambling industry overnight. Players no longer need to go to land-based casinos to enjoy the thrill and social aspect of playing a casino game with a dealer. AI software is used in these games to read cards, and it makes player and dealer interactions possible.
Research and markets projected in 2021, the global market share of online gambling could reach $112.09 billion by 2025. With Virtual Reality (VR) online casino games and resorts on the horizon, we can expect more technological advancements in AI that’ll affect the iGaming industry in the future.