Yannick van den Bos is a Dutch entrepreneur who has established his position in the digital world by using innovative marketing strategies. He has not just established himself as an entrepreneur but he is also popular as a digital advertiser & international speaker.
Entrepreneur Yannick van den Bos leveraged the power of affiliate marketing to pay off his mother’s debt. He dived into the digital marketing world to run his business online by selling digital and physical products on the internet.
Yannick van den Bos, known as MR. BOS, was very concerned about his single mother who would work 12 hour-a-day to do multiple jobs to fulfill the financial requirements. It took him a few years to start generating an online income in his spare time to pay off his mother’s debt.
The entrepreneur believes that affiliate marketing is the easiest way to start making money online as it doesn’t require building a new product as one can easily gain income by selling others’ products. Yannick van den Bos chose to promote information products as they require no inventory or overhead costs. Specifically, Yannick got started by advertising “vertical leap” training, potty training, and erectile dysfunction products to solve people’s problems.
Yannick carried out extensive market research to determine his target audience but also to see where he could find people with problems to advertise to. The digital marketer and entrepreneur looked for media kits of magazines and publications as well as online forums. Following this, Yannick van den Bos advertised to his target market based on his innovative market research.
In the next step, the entrepreneur monitored his numbers to see how the target market responded to his advertisements. Yannick van den Bos says one should run his ad in multiple segments to reach his target audience. The key here is to at least generate $2 in revenue for every $1 spend. Then it becomes a matter of scaling, while profiting. He says that he is now a successful entrepreneur who is living the life of his dreams and he travels across the world to deliver his speeches on successfully running an online business.
Website – https://www.yannickvandenbos.com/