Bradley Rand Martin and Theo Nguyen were working in the same company when both realized they craved to do something of their own to help people whose work they value.
However, the road wasn’t easy. They had to learn firsthand what it felt like to be disappointed by people who promised to help them set the foundations of their business, only to take their money in exchange for empty promises.
Many people also tried to convince Bradley and Theo that, to be successful, they had to choose between helping others and helping themselves. As Bradley revealed, “they tried to make us believe that we had to screw people over and go against our principles.”
That disappointment almost made the duo give up on their dream.
Thankfully, they both had faith that they could do things differently and form long-standing relationships with their clients based on continued satisfaction. They were not going to allow those bitter experiences to bring them down.
Convinced that they could make their vision a reality, they moved to Texas and pooled all their savings to create Client Connection Group (CCG).
Time flew by and now Bradley, Theo, and their team have lost count of the many dental practices that they have helped to scale to seven figures by setting up a sustainable system that brings potential patients to their doorsteps in terms of quality and quantity.
“We decided to focus on dental implant practices because we believe they are providing a valuable service to their communities,” said Theo..
Appropriately, one aspect of CCG that sets the group apart from other agencies is that they put a lot of effort into mentoring and advising their partners on how to make the most out of the provided services. “We not only see ourselves as strategists but as advisors and growth partners,” explained Bradley.
Here are some of the pitfalls Client Connection Group trains their clients to avoid so they can succeed with the lead gen system that the agency creates for them.
Trust The Work You Are Doing Together
“A lot of the work that we do for our clients isn’t just the technical side, but also includes sharing the best mindsets for success in marketing,” said Bradley. Having the right mindset when starting a collaboration is essential.
There is work to do and the only way to achieve the best outcome is to approach it with an open mindset and a positive attitude, which comes from first believing that marketing can work and that the effort required to make it work is worth it.
“There is a gap to close. A potential client that calls the practice or even walks in the door is still only a possibility until they sign up for a treatment plan,” Theo explained, “But getting high treatment acceptance rates isn’t a mystery if you are aware of and understand the mindset and approach needed to succeed at closing deals consistently.”
Theo encourages CCG’s clients to show up with their best attitude and be willing to play the long game with patients to increase their treatment acceptance rates.
In Theo’s words, “It’s not just about closing everyone on the spot. It’s about making the hesitant patients feel so good about you that when they are ready to move forward, there’s no one else they’d rather do it with.”
Follow Up With Patients
When it comes to closing the deal, Bradley and Theo lead by example.
The system they developed has incorporated a follow-up process for people that sign specific forms as well as those who simply visit the website. This system deploys retargeting campaigns to call back potential patients.
In addition, one of the best practices that Bradley and Theo instill in the minds of their partners is the need to follow up with patients.
Theo says that, as a team, they insist on the importance of this practice: “We emphasize that our partners need to call back potential patients. Calling them back is a sign of interest in their well-being and helps to build confidence that the treatment is going to improve their lives.”
Make the Patients Feel Good and Safe
Dental implant patients are considering making an important investment in something related to their health. That’s not a decision to be taken lightly.
In Bradley’s words: “Our partners need to earn their trust, and that comes with projecting the best possible image both online and offline.”
Theo and Bradley make it absolutely clear that every detail counts: “How does your practice look online? What do your online reviews say about you? That’s gonna affect how trusting or skeptical your clients will be when they call you, or even give you a chance in the first place.”
Finally, Bradley and Theo know many of the practices they serve have had bad experiences with other agencies.
“We know that there are a lot of other marketing agencies that have failed them before”, said Theo, “But we ask the practices to trust us just once, believe that we can change their businesses together, and approach the collaboration with a ‘can do’ mentality. That way, we can make it work together.”
Are you interested in taking your dental implant practice to seven or multiple seven figures? If so, visit the Client Connection Group’s website today.
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