ATLANTA, Ga. — According to the US Census, Black Americans own approximately 124,551 businesses. Of those businesses, 40% are predicted not to survive the effects of the pandemic. However, despite the odds, The Conjure, a black woman-owned business founded by Lala Inuti Ahari, has garnered significant growth in a turbulent economy.
Her company, which sells conjure and spelled candles, now boasts the title of the world’s largest spiritual candle company. Since its inception in 2019, the Black woman-owned brand has seen exponential growth, even at the height of the pandemic.
This significant growth reflects the growing trend of niche spiritualities like Hoodoo and conjuring becoming increasingly mainstream. Their roots in both the natural and the supernatural attract people from all walks of life, especially those searching for comfort and positive change during unprecedented times.
In just 2 ½ years, and with the help of an exceptional team, Ahari’s company has grown to 350,000 followers on Instagram, amassed 2 million views on YouTube, and today draws in more than $1 million a month in product and service sales.
Ahari is known worldwide as a master conjurer, rootworker, Voudou divinity specialist, seasoned spiritual priestess, spirit keeper, and healer. Her variety of knowledge and talents resulted from questioning everything that had to do with religion and spirituality at an early age. Her thirst for understanding led her to dig deeper than the average practitioner, engaging in thorough research and study.
Ahari established The Conjure to empower anyone open to understanding their spiritual journey, encouraging her clients to take control of their own reality by strengthening their spiritual work. She also uses her passion to give back, educate, and foster confidence in her clients.
Through her work, Ahari has changed the narrative that people are stuck with the hand they were dealt. Instead, she encourages her followers to create their own reality and see beauty in taking care of their spiritual health the same way they do their physical, mental, and emotional wellbeing.
Like many successful businesses, The Conjure had humble beginnings. The multimillion-dollar company began at home in Ahari’s kitchen, and she soon converted her living room into a shipping area where she and her family packaged and shipped orders. In the winter of 2018, Ahari left her steady job to pursue entrepreneurship full-time.
Today, her candles and array of other services touch the lives of millions around the globe, freeing people from the everyday drain of negative energy and financial, emotional, and mental blockages.
The secret to the success of Ahari’s fast-growing enterprise is her passion, love for people, and thirst for knowledge. As an entrepreneur, Ahari draws inspiration from the commitment and dedication exhibited by her mother and others throughout her life. She shares that witnessing such drive motivated her to keep going no matter what, treating obstacles with commitment and dedication.
As The Conjure continues to grow, Ahari is excited for new opportunities to arise and the chance to help many others take life by the horns.
For more information about Lala and The Conjure, visit theconjure.com.