With billions of people online, it might seem next to impossible to grow your social media accounts. There is plenty of pressure to appear popular and maintain relevancy to your followers, and if you want to reach larger audiences, utilizing your social media is important. Fortunately for Barbara Lizzet Sanchez, she is well-versed in not only developing, but maintaining an organic social media following. She has been growing accounts for her celebrity clients and adapts to modern technology as it continuously grows and changes, adding it to her clients’ and her own success, making her one of the first publicists to do so.
One of the main aspects of growing accounts is content. Barbara knows that content must continuously be produced to share with others and pique the interest of potential followers. She often shares snippets throughout her own day and even shares behind the scenes moments on current projects she’s working on. The main focus of this action is to attract and gain new followers and to also maintain those who have already begun to follow your account. It is important to engage with your audience and create an experience for them. Barbara makes it a point to interact with her followers by replying to comments and answering questions and messages. Her belief is that “no matter what your follower count looks like, you should give your followers the attention that you seek from them.”
Barbara has experience in the Instagram verification process and knows what it takes to earn the tiny blue checkmark next to your account name. She’s helped clients like Hana Giraldo and Sunkee Angel to get verified and has plans to earn her own badge in the near future. Using social media to aide her clients in furthering their campaigns and projects is something else Barbara has also mastered. Whether it be a music video or a clothing drop, Barbara knows the ins and outs of the tactics used to gain the proper attention. Some of the clients Barbara has been fortunate enough to help and promote include Kyle Massey, Snoop Dogg, and Bobby Dee of Bobby Dee Presents, and of course, a multitude of other clients.
Since June of 2020, Barbara’s Instagram has grown by over 16 thousand followers and she accredits her online growth to continuously producing content and her interactions with her followers, following the same advice she supplies to her clients. Barbara has made several deals with brands and, in turn, helps their accounts in the same manner they have helped hers. Even with all of her success and experience with social media, Barbara knows there is still room to learn and grow. She is still learning the ways around social media as well as new ways to utilize it to her advantage. She is always willing to adapt to the everchanging future of social media.