Is Amazon right for my brand? Many companies are grappling with this question as Amazon continues to dominate the ecommerce landscape. Alrossa is here to help brands answer this question.
Alrossa is the leading global marketplace accelerator for beauty brands, and beyond. They represent brands around the globe including Italy, Germany, England, Sweden & Norway. They partner with name brands like Cipriani & Philosophy, but aren’t afraid to shy away from niche, up-and-coming brands too.
With a team whose work background includes big box department stores, beauty start-ups, entrepreneurs, influencers and even ex-Amazon employees, this team takes a holistic approach when it comes to helping brands grow. They pride themselves on striking a balance between achieving scale and maintaining a brand’s integrity.
“Many brands are resistant to being on Amazon, but have no clue that they are already being sold there by unauthorized sellers,” says Maddie Demeter, account manager at the company. “These unauthorized sellers often misrepresent the brand they are selling. They might be undercutting MAP pricing, the listing might have spelling errors or include inaccurate information, they don’t properly store and ship goods, and the list goes on and on. Unfortunately, most consumers don’t fully grasp they aren’t buying directly from the brand because your brand’s name is right there, smack-dab at the top of the listing”
Demeter says there is a huge sales opportunity for brands. “Many of these unauthorized sellers already have tons of reviews on the product… Those are all missed sales the brand could have captured for itself. Plus that’s before we get involved and fully optimize the listings!”
Amazon has taken steps to entice more brands to jump on the platform including the Amazon Luxury Beauty Shop and launching a Shopbop storefront. There is a steady stream of high end brands onboarding to the platform.
So should your brand launch on Amazon? Demeter had no reservations “Yes absolutely, there is so much to gain. I think brands need to be willing to test and evolve to stay relevant. Prada & Balenciaga already opened shops in the metaverse. If a brand isn’t on Amazon, they are already 2 steps behind the next big thing.”