At the end of the first 8 Figure Firm Mastermind, the determination and energy in the attendants’ eyes electrified the entire atmosphere at The Buckhead Club in Atlanta, Georgia. Their minds were already ruminating on the explosive growth they would reach in the upcoming months.
“I’m going to challenge you to ask yourself if you really want to become an eight-figure firm,” said Seth Bader to the 50 attendants present at the event. Bader is the CEO of Bader|Scott Injury Lawyers and co-founder of 8 Figure Firm Consulting.
“If that is the case, after today, you gotta make changes and start to implement,” concluded Bader.
On September 24-25, 8 Figure Firm Consulting hosted its first mastermind conference at the Buckhead Club, located on the 26th floor of Sovereign Condominiums Association in Atlanta, Georgia.
Bader and his business partner at Bader|Scott Injury Lawyers, Luis Scott, are co-founders of 8 Figure Firm Consulting. Their consulting agency aids law entrepreneurs in transforming their law firms into law businesses and achieving sustainable exponential growth.
At the first 8 Figure Firm Mastermind, Bader and Scott shared some lessons from their experience scaling their law firm from a $5 million to an over $40 million valuation in two years. The conference, titled Leading by Design, also featured the New York Times bestselling author, Steven Kotler, the strategic marketing and advertising expert, Matt McLean, and other specialists in marketing and leadership.
50 ambitious entrepreneurs from firms all over the United States attended the conference. Throughout the mastermind, the enthusiasm of each participant was almost tangible. Over two days, the attendees learned the secrets of transforming their firms into eight-figure businesses.
On Friday night, a happy hour at the hotel InterContinental Buckhead Atlanta served as a prelude to the mastermind. Bader, Scott, and the 8 Figure Firm Consulting team shared an evening of fine cheeses, bruschettas, and wine glasses with the attendees.
Many of the attendants had traveled from as far as the West Coast that same evening. Yet, their excitement for the upcoming two days helped them offset the effect of jetlag.
“I’m excited to learn more about the coaches,” said Angela Jones, owner of Brighter Day Law, a family law firm based in Colorado Springs. “I admire their unique take in building systems.”
The gala ended around 10:00 p.m. to allow the attendees to have some rest before two intense days of learning and growth.
“I want people to learn to be humble and invest in themselves,” commented Bader at the end of the inaugural gala. “If they are willing to learn, exponential growth will come by default.”
The first day of the 8 Figure Firm Mastermind arrived. The first attendees started coming to the Buckhead Club around 8:00 a.m. It was a sunny morning in Atlanta, as would be the rest of the weekend. The reflection of the sun on the surrounding skyscrapers leaked through the windows.
As everyone enjoyed a gourmet breakfast, Bader and Scott took time to chat with the first arrivers about their goals and projects.
Each attendee had different expectations about the upcoming two days.
“I expect to get a deeper insight about business in general and hopefully change my mindset,” said Armando Leduc, the CEO of Leduc Entertainment.
Leduc was one of the few attendees who did not belong to a law firm. He had known Scott and Bader for many years and received consulting advice from the two lawyers in the past. Leduc decided to attend the mastermind to learn business strategies that he could translate from the law to the entertainment world.
“I have learned from Luis and Seth that one must take risks to grow a business. The key to growth is investing heavily in marketing,” commented Leduc.
Around 9:20 a.m., Bader took the stage to give start to the first 8 figure Firm Mastermind. A sense of pride and excitement was evident in the faces of Bader, Scott, and the entire 8 Figure Firm Consulting team. After four and a half intense months of planning, the moment of truth finally arrived.
Bader thanked the 50 attendees for taking time away from their businesses and flying such a long distance to partake in this learning experience. Early in his career, attending masterminds helped Bader give direction to his firm. What he learned allowed him to transform Bader|Scott Injury lawyers into the fastest growing firm in Georgia. Now, Bader and Scott desired to provide the same value to the entrepreneurs attending their mastermind.
“By the time this mastermind ends, I invite you to challenge yourselves to take risks,” said Bader to the crowd. “Take the challenge of investing in yourselves, investing in marketing, and investing in growing your businesses.”
After Bader’s welcome remarks, Scott took the stage to deliver the first presentation of the day.
Scott’s presentation centered on his method of “growth by design.”
In recent years, Scott has helped dozens of law firms reach the seven-figure benchmark, and several more surpass the eight-figure line. As Scott explained, many law firms fail to state a clear vision, mission, and core values because it does not generate an immediate return. However, investing time in designing your business is the foundation for growth.
“When you fail to design your business, marketing will never work,” said Scott.
Next, Andre Balanta, Marketing Manager at Bader|Scott Injury Lawyers, and Stephanie Castro, Director of Client Relations at Bader|Scott Injury Lawyers, took the stage.
These two presentations were full of gratefulness and emotional moments. Each of the participants had the opportunity of being vulnerable in front of one another. Balanta invited attendees to reflect on their personal and professional achievements. Meanwhile, Castro discussed the importance of empowering clients and switching from a sales mindset to a service mindset.
At 3:00 p.m., the author, Steven Kotler, connected via Zoom for the last presentation of that day. In his presentation, Kotler talked about his bestselling book, The Art of Impossible. Kotler’s book discusses the habits that help entrepreneurs, artists, elite athletes, and world leaders achieve their peak performance. Each of the attendees received a copy of the book.
The mastermind’s first day ended at five, and the attendees had one hour to rest and change into casual clothes. At 6:00 p.m., a shuttle waited at the entrance of the InterContinental to take the attendants to Bader’s house to enjoy a gourmet dinner prepared by Chris Schembra, author of the bestseller, Gratitude and Pasta.
This night was an eye-opening experience for all the attendants. The dinner with Shembra centered around gratitude. Schembra invited the guests to openly embrace their vulnerabilities and redefine their perspective of what makes a good leader.
“We understood why we must connect to people,” said Amber Saunders, owner of the Saunders Firm. “It makes us better lawyers; it makes us better communicators and better employers and leaders.”
After an evening full of laughs, tears, drinks, and good food, the attendees departed back to the InterContinental to rest before the second day of the mastermind.
The following day, the first attendees arrived at the Buckhead Club after 8:00 a.m. Some, who had their flight scheduled for later that day, brought their luggage to the conference room. As each attendant walked into the room, their bright eyes reflected their excitement.
At 9:00 a.m., after some welcoming remarks by Scott, Bader took the stage to open the day.
Seth began his presentation with a seemingly simple question for the audience: “what is marketing about?”
There was a consensus in the room that marketing was solely about sales. However, as Bader himself learned over his 13-year career, there are many other factors involved.
In his presentation, Bader narrated how his marketing strategy evolved since he founded his firm in 2008. Years of frustration, mistakes, and delayed gratification taught Bader that marketing is a test-and-learn game. There is no guarantee of how much return a marketing campaign will generate; yet, Bader stressed that it is crucial to keep playing the game and take risks.
“You gotta understand that marketing is about experimenting,” said Bader. “You will make many wrong decisions, but you must continue to experiment and be patient.”
Subsequently, Matt McLean and Gary Sarner, founder of ROI 360+, joined Bader on stage to talk about strategies for online marketing and TV and radio advertisement.
The list of presentations concluded with Valeria Torres, Project Manager Leader at Bader|Scott Injury Lawyers. In her presentation, Torres discussed the importance of investing in cultivating leadership within a company to create efficiency and productivity.
As the first 8 Figure Firm Consulting Mastermind came to a close, excitement glared out of the broad smiles embroidered on the faces of each participant. All of these entrepreneurs were impatient to start putting into practice the strategies they had just learned.
“At this point, the speed of your growth will be determined solely by your willingness to implement,” said Scott in his closing remarks.
To help the attendants continue the growing process, Bader and Scott gave them exclusive access to the courses that 8 Figure Firm Consulting will launch in the upcoming months. Plus, as part of the founding class of the 8 Figure Firm Mastermind, each attendee will have free entry to the forthcoming three conferences.
Back in June, when the planning of their mastermind was in its early stages, Bader and Scott could not have predicted the success their first conference would have. As the two lawyers shook hands with the departing attendees, they could not hide their overflowing gratification.
Today, Bader and Scott are preparing for their upcoming mastermind in Miami, FL, on January 14-16. The two lawyers will host four masterminds per year.
After an extraordinary first mastermind conference, Bader and Scott are anxious to continue their mission of helping more law firms surpass the eight-figure benchmark.
Secure your spot today for the upcoming 8 Figure Firm Consulting Mastermind in Miami.
By Juan Sebastian Restrepo
In collaboration with Artistic Initiative Agency