There are books that attempt to empower all readers, and there are guides that provide realistic advice and achievable goals. Rami Alame’s first book is certainly the latter. The Start-Up Kudosmakes it clear from the first chapter that being an entrepreneur is not for everyone. Fortunately, this text could be the first step in helping make the crucial decision to jump in the deep end, or not. In a post-COVID world, where anyone with a laptop and a good idea might see entrepreneurship as a viable option, Alame gives preparatory insight into the real nooks and crannies of the industry.
Straightforward and down-to-earth, The Start-Up Kudosis both a personal narrative and a technical manual. Alame takes readers on a journey through his own experiences with entrepreneurship and start-ups, while, in parallel, offering practical guidance on the psychological, legal, interpersonal, and financial aspects of the tumultuous landscape that entrepreneurs inevitably face.
An avid reader of Greek mythology, Alame’s core philosophy for those interested in throwing their hat in the entrepreneurship ring comes from the story of Achilles. Famed for being dipped in the River Styx by his mother and having an a mortally exposed heel, Achilles once said, “We use the tools the gods gave us.” Achilles is used a key archetype in The Start-Up Kudos to remind readers of the strengths and weaknesses inherent in both the nature and nurture processes of one’s upbringing that must be accepted in order to understand whether entrepreneurship is a worthy path to follow. Accepting your path can be more beneficial than fighting or thinking you need to be somewhere you’re not.
The book is structured into twelve parts, the first ten serving as the practical guide for those that will take the entrepreneurial path, and a possible deterrent for those who will decide otherwise. The beauty of Alame’s writing is that it does not sugarcoat the very real necessities of the job. From the basic instinctual aspects of one’s personality to the delicate process of creating branding guidelines and hiring employees, his honest accounts of personal obstacles and triumphs, combined with clear instructions for aspiring entrepreneurs makes for a powerful combination.
In the last two sections of the book, Alame lays out the potentially gritty reality for the successful entrepreneur, from a personal and political perspective. It is here that his analysis tackles issues that the young entrepreneur might have neglected to consider. In the first section about relationships, he looks at the professional and personal connections that are impacted or shaped by the decision to start a business, and the risks that the hectic lifestyle and hard work might have for those relationships. In the last section, he expands his view, and considers the political climate that the world is currently facing and the potential for countries to begin embracing entrepreneurs and start-ups as the foundation for ‘idea countries’ that begin to rely and compete based on their intellectual commerce, which has the capacity to transcend borders.
As COVID forced the world inside, it also sent a good part of the world’s young working force online. Ideas began to spread and proliferate on a massive, global scale. Books like The Start-Up Kudos are looking at ways in which the lessons of the last year might be harnessed and used for powerful change in the world economy. However, Alame’s book is also a responsible guide, as well as an informative and empowering one. It lays out the intensity of the work, the required character traits and psychology, and the necessary knowledge to succeed. The message is perfectly clear: entrepreneurship is not an easy path, but it is a worthy one for those who can handle it.